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Netflix and Spotify Ask: Can Data Mining Make for Cute Ads?

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Re: Netflix and Spotify Ask: Can Data Mining Make for Cute Ads?

#42
post #5

In some ways, I think the unintended consequences of these ads are very positive. Anything that encourages us to think about the ever-increasing amount of data held by private companies is a good thing in my mind. I doubt that we will ever break the grip of the advertisement-driven web, but maybe someday a corporation will make an advertisement tone-deaf enough to spark a revolution on how the internet is funded. I'm…

I have a pet-hypothesis that people really don't care about their privacy, but rather they care about being reminded that their privacy is being violated. That is to say they really don't care enough to do anything about it, but that being reminded makes them uncomfortable enough to not want to be reminded.

Re: Netflix and Spotify Ask: Can Data Mining Make for Cute Ads?

#43
post #36

Earlier quoted context omitted.

> The companies have confirmed that is not the case. Okay, so we can't trust them with data but their statements are 100% to be taken seriously? Slightly contradicting. > how much more specific can you get? Well, put their names on it > Nolita is five square blocks Umm, yeah in New York City, meaning we are talking about 50k people [0]. [0]: https://www.point2homes.com/US/Neighborhood/NY/Manhattan/NoL...

What level of specificity would you no longer be comfortable with? If it had been 500 or 50 people, would that still have been okay? How you can be sure that this data is inocuous? You can't predict the intentions of every stalker or bad actor that might have access to this data or be able find a use for it. Listening habits can make a good forecast for other lifestyle habits; i.e, he listens to a lot of jazz, maybe…

> he listens to a lot of jazz, maybe I can find him at Maxwell's drum shop. She streamed a song by Purity Ring 25 times, I bet she'll be at their show in Brooklyn this weekend.

He/she is on Hacker News, showing off his/her New York specific knowledge and making vague points about privacy. He/She is probably an software engineer living in NYC. \s

Sure listening habits are information worth keeping a secret, but that's not the topic discussed here. And all they said is that someone in NoLiTa listened to Christmas tunes in June. That is nothing of value for anyone and Spotify and Netflix did a good job not doing harm to anyone by this campaign. Again the real privacy invaders are somewhere else, sitting there silently collecting your data!

Re: Netflix and Spotify Ask: Can Data Mining Make for Cute Ads?

#44
post #31

Earlier quoted context omitted.

Without piracy I have two problems with my music collection: 1. My running playlist would cost $700+AUD to buy. 2. Most places don't have FLAC available or even 320kbit MP3

I encourage you to check out https://hdtracks.com . As far as the expense goes, yes you're right it's a drag. One thing I like to do is buy used CD's on ebay or Amazon (usually about half price from a reseller, or even cheaper from private sellers) and rip them to flac.

Yep, I think the last time I looked at hdtracks, less than 20% of the songs I wanted were there, even without taking into account the asinine geoblocking going on there. Don't they also force you to use a pretty terrible download client?

And yes, I've grabbed discs from eBay and Discogs, but it takes up a lot of time. Then, if I get rid of the disc (or omg, sell it to the one person left who wants discs) am I still allowed to play it? I don't like dumping CDs in landfill.

Re: Netflix and Spotify Ask: Can Data Mining Make for Cute Ads?

#45

Earlier quoted context omitted.

Nerflad is exactly on point with his harshness if you ask me. I don’t care for those ads at all and they prove that privacy is a non-issue for Spotify. It paints the picture of employees perusing my data to see if there is anything funny to take to a weekly show and tell. All the while laughing at our stupidity as customers for trusting them.

Your comment makes me wonder how you believe this data is viewed in the business. I work in BI, who are usually the developers who turn such data in to insights that can be comprehended by the people in businesses who don't know the first thing about databases. Just from my personal experience in such analysis, I think it's highly unlikely they're looking at the "who" behind the weird listening patterns they're repor…

It is a matter of appearance. I know how databases work, I am a developer myself. The point in was making is that apparently Spotify is very comfortable with the image of them looking through their customer's data and use it whichever way they find fun/profitable. I expect them to analyse listening behaviour in order to recommend certain sponsored content, I expect them to connect my listening to other's listening in order to recommend music to me, I expect them to use my listening behaviour in order to sell insights to the music industry on how to sell better to people with similar music preferences. What I did not expect however is that they would sift through my playlist titles in order to find out whether there is something embarrassing in there for them to use in their advertisements.

What is next?

Spotify ad: Dear Mosselman, who has listend to his playlist "Oh no Veronica, why did you leave me?" 100 times in the last week. Veronica isn't thinking about you anymore, shes listening to _her_ playlist "Thank god for Mosselman's brother and his good lovin'" since day 1.

Re: Netflix and Spotify Ask: Can Data Mining Make for Cute Ads?

#46
post #31

Earlier quoted context omitted.

Without piracy I have two problems with my music collection: 1. My running playlist would cost $700+AUD to buy. 2. Most places don't have FLAC available or even 320kbit MP3

I encourage you to check out https://hdtracks.com . As far as the expense goes, yes you're right it's a drag. One thing I like to do is buy used CD's on ebay or Amazon (usually about half price from a reseller, or even cheaper from private sellers) and rip them to flac.

>buy used CD's

If artists receive nothing from such trades, why not just pirate (assuming you do not care about physical disc)?

Re: Netflix and Spotify Ask: Can Data Mining Make for Cute Ads?

#47
post #38

Earlier quoted context omitted.

> Complete disregard for privacy has become the rule rather than the exception on the internet, and these ads practically celebrate that. Ahahaha, has me in tears, really. For all we know, these claims could as well be made up. We can't verify that 53 people watched any movie 18 days in a row. Why? Well because they didn't actually violate these peoples privacy by dropping their names. The only entity that could use…

It doesn't matter if it's made up. At the very least it appears as though Netflix and Spotify are completely disregarding privacy, and that's all that really matters.

Whose privacy has been disregarded here?

Re: Netflix and Spotify Ask: Can Data Mining Make for Cute Ads?

#48

Earlier quoted context omitted.

> artists get paid less than 1 cent for a stream Spotify pays 70 to 85% of its revenues to music labels as royalties [1]. The problem isn’t with Spotify. It’s in the contracts between the labels and artists. [1] https://www.musicbusinessworldwide.com/spotify-revenues-topp...

>"The problem isn’t with Spotify. It’s in the contracts between the labels and artists." That's the convenient lie - "Oh we have nothing to do with that, that's between the record label and the artist." The overwhelming majority of Spotify users are free tier users(90 million) not paid users(50 million.)[1] Ad supported streams pay out an even worse royalty rate to artists than the paid user tier royalty rates. And t…

If Spotify gives 70-85% of their revenue to the rights holder then why do you call this a lie? Please explain.

Re: Netflix and Spotify Ask: Can Data Mining Make for Cute Ads?

#49
post #14
post #8

Earlier quoted context omitted.

>"Using it in advertising serves an added benefit of helping their ad sales team tell the story of how much data they have and how they can use it to help target the correct audience." So its advertising targeting advertisers, paid for by their users and and the artists?

This is the dream of the 21st century: machines selling to machines.

It's the foundation for economy 2.0

Re: Netflix and Spotify Ask: Can Data Mining Make for Cute Ads?

#50
post #24
post #16

Earlier quoted context omitted.

Devil's advocate: what is harmful about using anonymised data this way? In an actual "this is how it will negatively affect you" sense? I ask because while I share your concerns (perhaps not to the extent you do) sitting on HN agreeing with each other does little, and neither does cancelling our accounts. What you'd need to do is explain to a vast number of users why this is problematic in very clear terms, and I'm y…

Anonymized data generally is not very anonymous. You can only trust that data is actually anonymous if there exists no non-anonymous dataset with which you can cross reference the anonymized data, and you can guarantee that no such database will ever exist. I'm willing to bet that many "anonymized" datasets are of the kind which could relatively easily be deanonymized, especially datasets which are frivolously used t…

That's an incredibly broad statement; we are talking about what movies people have watched on netflix. What possible non-anonymous dataset could you be cross referencing to de-anonymize it? Even if you could, who cares?
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