I don't care much about the reviews, but I care a lot about the fake / phony / not-as-described merchandise: http://seliger.com/2017/01/09/tools-continued-careful-buy-am... . I've actually changed behavior and tried harder to buy from the original maker, if possible.
That's the behavior that I would like to see Amazon encourage as a solution. Tracking the product back to it's actual origin of manufacturer (and showing us the consumer). Where, exactly, was the factory? The lot number and date of manufacturer? Official model and revision number? Requiring these things will give buyers better hard data to detect and exclude middle-level-marking shenanigans as well as combat 'bait an…
I too would love to know exactly where and who made it, how many middle-men have stepped in with their own markup to finally Amazon.
Because it's clear that Amazon doesn't give two shit about who and what gets sold, they just care about volume. Fixing reviews is not part of that strategy.