Earlier quoted context omitted.
That was also my impression. It's kind of ironic that a Data Science/Strategist writing would be so heavily opinionated and have so little in term of data.
Maybe that's because the strategy is to produce bullshit
Ha, I like that the grammar of this distinguishes between "there is no strategy" and "the strategy is, actively, to produce bullshit" and lands on the second option, which jives with my experience :)