we declared Facebook to be a monopoly and broke it up like we did Ma Bell in the 70s?
I dunno. Feels like it's too big, too ubiquitous, and is too much oriented towards encouraging behaviors that are much better for their pockets than for anyone using it.
Hell, look at this story: Facebook already has (according to a quick google search, [citation needed]) about 58% of the US' entire adult population, or 3/4 of all adult Americans who use the Internet. (which is about 81%). Their user growth rate is going flat, because they're running out of people willing and able to be online. But they need to keep acquiring new users no matter what, so now they're turning their eyes to the people who they are legally barred from giving accounts to.
Gotta find more eyeballs to show ads to.