Earlier quoted context omitted.
it's not misinformation. one anecdote in one direction does not counter thousands in the other direction. Talk to some people in the southern hemisphere (australia and nz). There is a LOT of awareness of sun damage in these countries.
There is misinformation about sunscreen. I'm not going to go and advocate that people don't use sunscreen, rather, for my own self, I've decided that it's important to have positive, moderate exposure to the sun in order to develop a healthy tan, to avoid overexposure, and to use sunscreen and protective clothing if I'm sure to be out in heavy sun. It's a complex, dynamical issue and there is conflicting evidence abo…