Earlier quoted context omitted.
Fair skin is a lot better than skin cancer!
I've known about the sunscreen misinformation for a long time. My dad died of malignant melanoma. He wore sun screen all the time. He didn't swim. He would wear sun hats. He was paranoid, and likely had premonition of it. Unfortunately, his prevention methods might have actually exacerbated his odds even further because he was depriving his skin of one of its few natural healing modalities.
Talk to some people in the southern hemisphere (australia and nz). There is a LOT of awareness of sun damage in these countries.