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Why is it different? What makes YouTube different from TV or radio or newspapers? Someone always says ‘but the internet is different’ but I’ve never seen a good explanation for why. Just things along the lines of ‘that’s how it’s been’ or ‘TV and radio are wrong’. How is paying money to support something not an endorsement?
> What makes YouTube different from TV or radio or newspapers? This is a good question. TV, radio, and newspapers all need to cater to the lowest common denominator(LCD) in order to obtain the greatest amount of viewership as possible, because distribution is expensive. A focus on the LCD combined with data analytics is why channels like The Learning Channel(TLC) and History Channel only show reality TV nowadays: The…
I don’t see why that means advertisers aren’t, in some way, endorsing the content. If anything the fact there are so many channels and the content is more specific seems like a stronger endorsement than mass media.