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The attack of the SuperFakes

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Re: The attack of the SuperFakes

#3
If a high quality watch is made from the same materials, in the same conditions, with the same brand logo, what does the term fake even mean?

From the article:

"Historically, less than 5 percent of the watches that we authenticate are fake,” said Powell. “At one point this number was as high as 10 percent.” However, the numbers are growing."

Is it possible that the number of "fake" watches was always going up but that even experts can't tell the difference any more?

And lastly, is it legal for watch sellers re-sell fake watches themselves? If they do, what incentive does a watch seller have for telling you the watch you want to sell to them is authentic?

Re: The attack of the SuperFakes

#4
post #3

If a high quality watch is made from the same materials, in the same conditions, with the same brand logo, what does the term fake even mean? From the article: "Historically, less than 5 percent of the watches that we authenticate are fake,” said Powell. “At one point this number was as high as 10 percent.” However, the numbers are growing." Is it possible that the number of "fake" watches was always going up but tha…

> If a high quality watch is made from the same materials, in the same conditions, with the same brand logo, what does the term fake even mean?

That doesn't quite sound like it's the case here though. That's what happens with other products and after-hours, unofficial production runs though. In that case, there is no difference and the issue is really just a legal one. It sounds like these watches, while difficult to determine as fake, aren't quite the same quality as the real things.

Re: The attack of the SuperFakes

#5
post #3

If a high quality watch is made from the same materials, in the same conditions, with the same brand logo, what does the term fake even mean? From the article: "Historically, less than 5 percent of the watches that we authenticate are fake,” said Powell. “At one point this number was as high as 10 percent.” However, the numbers are growing." Is it possible that the number of "fake" watches was always going up but tha…

I think the problem is these fakes are better than bad, but not good, quite. Swiss watch prices are partly inflated by hype, but the quality of many of those movements, and having been assembled by professionals, is worth quite a bit. Where a cosmetically good knockoff will have a less fabulous movement, and may or may not have been built by a skilled watchmaker. Selling them upfront as "homage" or "replica" watches seems fine to me, though. Presumably the incentive the jewelers and watch-sellers have to avoid participating in the fiction is loss of reputation. Once one buyer comes forward to say you sold them a fake, the floodgates would open.

Re: The attack of the SuperFakes

#6
post #3

If a high quality watch is made from the same materials, in the same conditions, with the same brand logo, what does the term fake even mean? From the article: "Historically, less than 5 percent of the watches that we authenticate are fake,” said Powell. “At one point this number was as high as 10 percent.” However, the numbers are growing." Is it possible that the number of "fake" watches was always going up but tha…

A lot of the advantages of the "better" construction aren't seen until the watch is older. An acrylic glass vs saphire glass crystal on a watch both look the same when new. Over 10 years, they will look much different. Heat-treated blued steel watch hands supposedly rust much less compared to the chemically treated blued hands. I am not sure if this justifies the price difference of a $50 fake vs $5,000 Rolex.

I've never owned a watch for more than 5 years so none of this is personal experience! However the recent wave of smart watches made me look into watches now and I have a couple of nice dress watches I researched a bit before I purchased.

Re: The attack of the SuperFakes

#7
In a way, I guess this is a form of 'luxury tax'.

You can buy an excellent watch for under $30 at any Wal-Mart. It'll come with a no-hassle warranty, will be handsome in appearance and will function flawlessly.

But it won't be a 'luxury good' and it never will be.

Re: The attack of the SuperFakes

#8
post #3

If a high quality watch is made from the same materials, in the same conditions, with the same brand logo, what does the term fake even mean? From the article: "Historically, less than 5 percent of the watches that we authenticate are fake,” said Powell. “At one point this number was as high as 10 percent.” However, the numbers are growing." Is it possible that the number of "fake" watches was always going up but tha…

> If a high quality watch is made from the same materials, in the same conditions, with the same brand logo, what does the term fake even mean?

It means made by an entity without authorization to produce that thing with that brand. Not authentic. It's operating without the historical reputation of the brand (company) behind it, which typically applies to things such as quality, customer service, resale value, etc.

If I buy an identical item (as close as possible) to a high priced luxury watch, made by a counterfeiter, are they going to provide me support for the item I bought? Do they stand behind the counterfeit? No. That's the consequence of it not being authentic, it doesn't come with any of the other substance behind it.

Re: The attack of the SuperFakes

#9

In a way, I guess this is a form of 'luxury tax'. You can buy an excellent watch for under $30 at any Wal-Mart. It'll come with a no-hassle warranty, will be handsome in appearance and will function flawlessly. But it won't be a 'luxury good' and it never will be.

For all the recent talk of the energy cost of bitcoin, it would seem a far greater amount of energy (money, time etc.) is expended on making things that are slightly worse than other options that are available, but more exclusive and therefore sought after by some part of our monkey brains.

Re: The attack of the SuperFakes

#10

In a way, I guess this is a form of 'luxury tax'. You can buy an excellent watch for under $30 at any Wal-Mart. It'll come with a no-hassle warranty, will be handsome in appearance and will function flawlessly. But it won't be a 'luxury good' and it never will be.

I've always wanted to start a luxury brand called TAKEN.

"Wow! What kind of watch is that?" "I got TAKEN!"

The ultimate Veblen good.

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