Not surprising. These are primarily businesses after all with billions of dollars of investments and brand value to maintain. You can’t expect them to give an education to just anyone off the street!
The skew discovered was in favor of two groups: 1. existing financial-background applicants 2. diversity candidates. The former improves average post-graduation median salary, so it's good for the reputation. But I doubt the latter contributes in the same way.
> The former improves average post-graduation median salary,
> so it's good for the reputation. But I doubt the latter
> contributes in the same way.
No need for doubt when there's data.In particular, the data time and again show that in the US wage gaps persist for women and minorities. [0] [1]
So if "diversity candidates" who matriculate to Stanford have above average median salaries post-graduation, these scholarships are "good for the reputation" in the same way.
[0] http://www.pewresearch.org/fact-tank/2016/07/01/racial-gender-wage-gaps-persist-in-u-s-despite-some-progress/
[1] https://en.wikipedia.org/wiki/Racial_wage_gap_in_the_United_States
EDIT: specify scholarship recipients, verb-noun agreement.