Google told the BBC: "This is not new - we have defended similar cases before. We don't believe it has any merit and we will contest it." Google agreed to pay a record $22.5m (£16.8m) in a case brought by the US Federal Trade Commission (FTC) on the same issue in 2012. It will be interesting how this one ends, here's hoping for a pro consumer verdict.
$20m is a drop in the ocean to Google. This really should be more impactful.
Functionally, a company's max losses for violating a country's laws is loss of assets and business in that country, is it not? For an international corporation, very few countries have the ability to hold them to any sort of meaningful penalty, especially when a company like Google can simply withhold service to that country until the country begs them to restore it. (See Google News in Spain.)
I find the current case involving Google in Canada interesting: After losing a right to be forgotten case in the Canadian Supreme Court, the highest law of that jurisdiction... Google filed (and 'won') a case in the Northern District of California to injunct it's ruling. ...I don't know about you, but I don't believe a US court can invalidate the Canadian Supreme Court's order... so doesn't that just put Google in contempt of court in Canada?