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This is the end of Reddit. They can’t monetize the web version of their site because their users are sophisticated enough to use ad blockers. If they load up their mobile app with ads, people will just use a 3rd party Reddit app. So they’ll have to ban 3rd party apps which will betray all the users who got into Reddit because it was an open platform.
People have been proclaiming the end of Reddit since before Digg's downfall.
The advertising UI left a lot to be desired. I was hoping to run multiple versions of the same ad to test CTR, no dice. I could set up multiple ads, wait for them each to be approved, then manually make changes through molasses, possibly with additional approvals after each one.
I've used Google Ads, Bing, and some of those "curated" networks before. All of them felt like they wanted to help me succeed (so I'd give them more money). Using the Reddit system felt like a fight I was losing the whole time.
(at the time they were segregating advertisers into the like 10K+ spenders, and others. we were in the others category)
This is the end of Reddit. They can’t monetize the web version of their site because their users are sophisticated enough to use ad blockers. If they load up their mobile app with ads, people will just use a 3rd party Reddit app. So they’ll have to ban 3rd party apps which will betray all the users who got into Reddit because it was an open platform.
> This is the end of Reddit. People have been proclaiming the end of Reddit since before Digg's downfall.
Why pay for ads when you can pay for vote manipulation and viral marketing through organic posts? The cost / user engagement ratio has to be much better, right?
It's common to find top posts titled along the lines of "My SO and I recreated our first date at " or "The store where I work wanted to burn these clothes but I saved them: ".
Sometimes top comments were obviously made by advertisers where someone asks for a better alternative of a product depicted in the post and another one answers only 1 minute later with high praise for another product.
I don't believe that every mention of a product is directly advertising but I noticed a steep increase of users mentioning products directly by name and model number over the time.
This is the end of Reddit. They can’t monetize the web version of their site because their users are sophisticated enough to use ad blockers. If they load up their mobile app with ads, people will just use a 3rd party Reddit app. So they’ll have to ban 3rd party apps which will betray all the users who got into Reddit because it was an open platform.
> Those concerns range from worries that ads will appear on controversial “subreddits,” or topic-based message forums, to fears of campaigns being flayed alive by Redditors on anti-advertising subreddits like HailCorporate. Let's be honest, the problem is that the vast majority of marketers are really dumb and terrible at their jobs — they only want to do things that have already been "proven to work", even though by…
This is the end of Reddit. They can’t monetize the web version of their site because their users are sophisticated enough to use ad blockers. If they load up their mobile app with ads, people will just use a 3rd party Reddit app. So they’ll have to ban 3rd party apps which will betray all the users who got into Reddit because it was an open platform.
Lol.
> take the most critical, bullying group of individuals on the internet and throw them into one community; that is Reddit,” said Tuff. Hah! This guy must not use the web often. Also, for a guy who eventually hopes to sell ads on the Reddit platform, he's not doing a great job of putting lipstick on the pig.
I would say HN is far more critical and bullying than reddit, but then again we aren’t trying to lure advertisers
This is the end of Reddit. They can’t monetize the web version of their site because their users are sophisticated enough to use ad blockers. If they load up their mobile app with ads, people will just use a 3rd party Reddit app. So they’ll have to ban 3rd party apps which will betray all the users who got into Reddit because it was an open platform.
Do you have a source for that? I don't find it impossible to believe, but that's a pretty bold claim. I'm sure a lot of people use ad blockers, but how does that number compare to total user volume? And how does it break down (engaged users, infrequent visitors, etc.)?