This seems similar to what Jeff Dean was working on with AutoML: https://research.googleblog.com/2017/11/automl-for-large-sca... . Is DeepMind collaborating with the Google Brain team and how connected are the teams? It seems somehow that the efforts may be duplicated in some areas...
Similarly, take a look at the deep learning library market: caffe (I think out of Stanford?), tensorflow (google), pytorch (FB + MS)... each has different strengths, but I'm sure glad the pytorch people pushed ahead, even though google put a ton of marketing effort into TF, simply because now we have more awesome things :).
Once a market or product is mature, then I can see the "duplicates are wasteful". But a nascent, exploratory field like ML/DL needs as many different approaches as is possible.
Now, if only we could gradient descent to find the optimal approach ;).