The X-Gene was complete crap in terms of both performance and power consumption. The ThunderX was only really useful for highly-parallel applications that don't require a lot of horsepower, and even then it's a power hog.
I'm cautiously optimistic with Qualcomm's Centriq and Cavium's ThunderX2, but unless they can make a compelling argument in terms of power consumption, I'm skeptical of them making any inroads into the market. Sure, Intel Xeons and IBM Power8s may suck power, but they're _damn_ fast, so you can execute your workloads quickly and then just shut the machine down or enter idle power states.