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Asking members to support journalism, The Guardian raises more revenue than ads

niemanlab.org

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Re: Asking members to support journalism, The Guardian raises more revenue than ads

#31
post #16

Does members having a tracker free access ? Because it seems fair that if you pay you are not in the "if it's free you're the product" anymore. It's important to move to this model.

It would be difficult to implement a membership model that doesn't have some tracking of whether you are a member or not. Exemption from third party trackers I totally agree with though.

I think that could be done with anonymous tokens, like PrivacyPass.

Re: Asking members to support journalism, The Guardian raises more revenue than ads

#32
post #8

Earlier quoted context omitted.

While this comment is down-voted, it is not necessarily wrong. As an Indian, I was so exasperated after Americans voted a criminal as the President that I subscribed to multiple organizations which are considered left-wing by American conservatives or libertarians. These include regular fees to NY Times, Propublica and Guardian with occasional donations to various organizations in the United States.

The danger is that "leftie" journalists hang out with leftie friends and they tell themselves "All my friends are voting Hillary/Remain, Trump/Brexit will lose". and then we lefties get shell-shocked the morning after. At least these papers are intellectually honest and admit mistakes, one trait of the right-wing, and their press, is the metaphorical putting fingers in ears and going "La-la-lala!".

is the metaphorical putting fingers in ears and going "La-la-lala!".

Hardly - the NYT et al is yet to grasp the nettle and just admit that Hillary was a bad candidate. No Russians, no sexism, no conspiracies necessary.

Re: Asking members to support journalism, The Guardian raises more revenue than ads

#33

The physcology behind this is more political than business, the guardian is a lefty newspaper and is getting political support

Don't know why this got downvoted, it's the same as dailymail or the sun, or times, they have right wing donors and subscribers

Just they often happen to be a few billionaires that use the media platforms to push their agendas to get beefy returns.

I'm not saying all, but as a general trend.

Re: Asking members to support journalism, The Guardian raises more revenue than ads

#34
post #26
post #18

That certainly highlights the importance of the right UX, but I wish they had invested in Patreon style features to allow support for specific authors. I would pay £5/month to the Guardian and be happy for them to take a 30% administrative cut if they ring fenced the rest for writers I want to support. The Scott Trust has failed to preserve a newspaper that is fiercely independent. Only experimenting with democratisa…

I would agree with the concept of only supporting the writers that you like. I used to like the Guardian because they had good journalism. However, the opinion pieces are absolutely atrocious and detract the quality of the paper. For example, there was an article in my google now articles recommended from the guardian that was "Milo Yiannopolous has huge support in Australia, men must call him out."

That opinion piece is titled "If Milo Yiannopoulos has huge support in Australia, men must call him out".

I wasn't aware of the article before your post, but now that I've read it, I don't see anything controversial (much less "atrocious") in it. Care to elaborate?

Re: Asking members to support journalism, The Guardian raises more revenue than ads

#35
I think that most media outlets make a wrong assumption about online content. They think that everybody wants content that's free above all else, so they swamp their content with ads.

But I think it's more that people want diversity. I'll happily support news outlets financially, but at $300/yr for Globe&Mail and $260/yr for NYTimes, etc, the cost is just ridiculous.

I WANT to support good journalism, but I want to pay a set price and have it be divided by my actual consumption. If I subscribe to two newspapers my consumption doesn't double, so I don't want to pay double.

The salable entity in the internet era shouldn't be a subscription to a newspaper, it should be an article.

Re: Asking members to support journalism, The Guardian raises more revenue than ads

#36
post #26
post #18

That certainly highlights the importance of the right UX, but I wish they had invested in Patreon style features to allow support for specific authors. I would pay £5/month to the Guardian and be happy for them to take a 30% administrative cut if they ring fenced the rest for writers I want to support. The Scott Trust has failed to preserve a newspaper that is fiercely independent. Only experimenting with democratisa…

I would agree with the concept of only supporting the writers that you like. I used to like the Guardian because they had good journalism. However, the opinion pieces are absolutely atrocious and detract the quality of the paper. For example, there was an article in my google now articles recommended from the guardian that was "Milo Yiannopolous has huge support in Australia, men must call him out."

I too find some of the Guardian's columnists truly exasperating. However, isn't it important that they be given space to voice their opinions? Very occasionally, they give me pause for thought, and that's important. We've seen what happens (Trump, Brexit, etc.) when large sections of society retreat to personalised echo chambers.

Re: Asking members to support journalism, The Guardian raises more revenue than ads

#37

The physcology behind this is more political than business, the guardian is a lefty newspaper and is getting political support

Don't know why this got downvoted, it's the same as dailymail or the sun, or times, they have right wing donors and subscribers

There isn't a single left-winger I know who thinks the Guardian isn't mostly garbage. They are filled with Blairites, have long hated Corbyn, barely covered Sanders in their US edition and openly libel even moderately left-wing intellectuals before they are forced to retract their articles after their egregious reporting is pointed out.(eg: https://www.theguardian.com/commentisfree/2013/mar/23/noam-c... and https://www.theguardian.com/media/2005/nov/17/pressandpublis...)

The Guardian is for the most part the paper of liberals and Hillary Clinton fans.

Re: Asking members to support journalism, The Guardian raises more revenue than ads

#38
post #26

Earlier quoted context omitted.

I would agree with the concept of only supporting the writers that you like. I used to like the Guardian because they had good journalism. However, the opinion pieces are absolutely atrocious and detract the quality of the paper. For example, there was an article in my google now articles recommended from the guardian that was "Milo Yiannopolous has huge support in Australia, men must call him out."

That opinion piece is titled " If Milo Yiannopoulos has huge support in Australia, men must call him out". I wasn't aware of the article before your post, but now that I've read it, I don't see anything controversial (much less "atrocious") in it. Care to elaborate?

Some men feel weirdly threatened by the possibility of a world where their less than stellar behaviour towards women might be called out. Every comment like the one you're replying to is the same "I loved X until they lost all credibility and became biased by Y" where Y = calling out shitty MRA/Alt-right activist figures.

Re: Asking members to support journalism, The Guardian raises more revenue than ads

#39
post #10

This. Years ago it was obvious to most newspapers that paid subscribers are their lifeline. Advertisers come and go, daily sales come and go, but long-period subscribers keep you afloat. Somehow, when the respected newspapers moved to the web, they forgot that, and kept pumping ads like crazy. This, in essence, moved the sense of their product from quality content to clickable content - these two don't mix. Consequen…

Note that Guardian is successful, because of "supporters" and not >subscribers<. It's different than WSJ, where they lock the content, until you pay. The Guardian way looks more like the Wikipedia one.

I really like the wikipedia model, but I know it wouldnt work for every outlet. I’ve contributed more to public radio and wikipedia than any other news service subscription.

Ideally, nytimes/wapo/economist would be completely open, and one would be able to ‘donate’ with a single press of the apple pay button.

I prefer that over yet another username password combo + subscription + app echo system I need to maintain.

Or best of both worlds: single click of apple pay button sets a cookie for 30 days of access; sends a courtesy reactivation email with a link in case you clear your cookies.

Re: Asking members to support journalism, The Guardian raises more revenue than ads

#40
post #19
post #10

This. Years ago it was obvious to most newspapers that paid subscribers are their lifeline. Advertisers come and go, daily sales come and go, but long-period subscribers keep you afloat. Somehow, when the respected newspapers moved to the web, they forgot that, and kept pumping ads like crazy. This, in essence, moved the sense of their product from quality content to clickable content - these two don't mix. Consequen…

My understanding is that paid subscribers (and newsstand sales) largely went into paying for printing and distribution while ads paid for basically everything else. Therefore, I expect that part of the thinking was that ads by themselves could pay for digital content creation and delivery. It's also the case that most people assume that an outsized percentage of costs goes into the physical copy of things. At one poi…

> in that case, the publishers ended up being able to hold the line fairly effectively.

By effectively you mean steadily declining sales as people return to printed books.

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