Some commentators here have difficulty of understanding how small farming can be profitable. It's relatively easy to explain. They are not selling just the product. Just like microbreweries, small farms sell for people who want more than just a beer or lettuce. They want to distinguish themselves and buy the feeling of authentic life and values. Consumer pays more for "small farm" even if the product is not any diffe…
And at the very opposite end the big retails create their own brands that sound traditional and farm-ish while the food is purely industrial. I buy at the farmer market because it's great to know the people who produce the food I eat.
https://well.blogs.nytimes.com/2010/09/24/deception-at-the-f...
http://www.tampabay.com/projects/2016/food/farm-to-fable/far...