An extract from the linked article:[0]
> A major source of latency is key travel time. It’s not a coincidence that the quickest keyboard measured also has the shortest key travel distance by a large margin.
They're not measuring from when the signal is sent from the keyboard, they're measuring from when the force begins to apply on the key. If you have a clicky or tactile switch (Cherry MX Blues, Greens, Browns, Clears, etc) then the latency measured here will be way disproportionate to how it actually /feels/.