>>But they do care most about making money from the public and no one has convinced me that filtering internet packages by website makes any technical, marketing, or business model sense at all.
Charge internet companies for access to subscribers. Charge subscribers to access certain websites. It's a simple model.
>>No ISP for the ~15yr timeframe before the FTC regulation was passed a few years ago had ever offered such an arrangement.
Again, not true.
https://www.theverge.com/2014/3/24/5541916/netflix-deal-with...
https://www.theverge.com/2017/7/21/16010766/verizon-netflix-...
>>Plenty of ISPs have repeatedly said they have zero intention of doing it either (including a few this year). Not to mention no ISP in any other country has offered anything close to that either.
Why would you ever trust an ISP? If they were not going to take advantage of this new opportunity, then they should be fine with having the regulation stay in place. Also, wireless carriers which are in many ways analogous to ISPs already have started preying on consumers using this model https://imgur.com/yYobj7x
>>This has proven to be incredibly unpopular idea with the public for over a decade as well, whenever it has come up in the press. It wouldn't take much market research to see it's a terrible idea.
Market research and public opinion don't matter when you have no competition and have numerous state laws written for protection.
>>This would be a boon to any ISP who DIDN'T do this. Competition, and obvious lack of business sense, has always been a far larger counter-balance to this idea. Plus the huge technical challenge of filtering at the ISP level... this would be a huge boon for encryption and VPNs as well.
Again, there is little to no competition in most markets.
>>So I'm a bit confused why this is generating so much FUD over such a highly hypothetical and hand wavy scenario... as if the only thing stopping them from doing it was this three year old regulation.
It's not hypothetical at all, see above links. It's a big deal because it will ultimately be a huge wealth transfer away from consumers. You're not by chance Ajit Pai, are you?