It seems that most folks are objecting on the lines of, “imagine you being charged more to access Netflix/FB/Steam”. But that is not how it is going to play out. ISPs will start charging content providers to be on the fast lane. Now if you are a big co this both good and bad. Bad because you have an additional fee to reach your users. Good because it is a small fee to block out the small guys still in garages who cou…
But also bad because the ISPs are also your competitors, and not only will you need to pass the additional costs on to your customers (making your service less competitive), but they'll also.b able to use the money to subsidize their competing service.
It does Google no good if startups that might compete against YouTube have a harder time, but Google is forced to subsidize competing ISP-operated streaming video services that already exist.