As someone who works in tech, I like the analogy of a DoS attack. The root of the issue is attention capitalism. Our attention is essentially a resource being exploited for profit. In that scenario, we're effectivley no longer in control of our own free will as long as someone else can profit by controlling it. On an individual scale, we can give it relatively benign labels like "distraction". But when you look at it…
I think this problem is more complex than just the media. In general, people are spending their attention and free will on broad spectrum of useless junk. Media, especially Netflix ("what do I do with my free time?"), is definitely a major offender - my point is that it's not the only one.
The modern world has wound up being an attack on free will, malevolent or not. It's exponentially easier to make a choice from a menu of 5 items vs. a menu of 50. There seems to be a biological limit on our ability to choose and the modern world has far exceeded that.