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Ask HN: We didn't get a single person to pay for our SAAS – what could be wrong?

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Re: Ask HN: We didn't get a single person to pay for our SAAS – what could be wrong?

#101

Post by cod3boy »

herbst wrote: post #93
vfulco wrote: post #67

Earlier quoted context omitted.

What's the beef with Typeform? It is a slick service, award winning, very well thought out and designed. With Zapier it integrates to over 500+ apps downstream including Invoice Ninja (another amazing service integrated with 40 payment vendors). A happy customer for one year. Would appreciate your take on it.

Sounds like frankensteining third party tools together.

Just on the home page and onboarding, I realize it was a mistake :) Here is the actual product in the show. Can you please take a look? https://www.youtube.com/watch?v=l7wAeenBe-c

Re: Ask HN: We didn't get a single person to pay for our SAAS – what could be wrong?

#103

Post by cod3boy »

ryandrake wrote: post #49
cod3boy wrote: post #33

Earlier quoted context omitted.

Noted, we'll be reworking the home page completely and about the signup flow. We are already working on the video as we speak. Here is raw demo if you are intrigued https://drive.google.com/open?id=11uAP1oNm7HzLo3q9fHiAXheFg6...

Maybe a demo video is a good idea, maybe not. Personally, I would not look at a demo video at all, but perhaps others would. Don't take my word for it (sample size N=1) Presumably you've asked your potential customers and believe it would help. Agree 100% with the other commenters: The sign-up flow is super-high friction. You did the first step right though, you measured the funnel and found out that people are dropp…

I was thinking about the only email signup now. But really skip the email too and right into the product? :) Is there any product you've seen particularly do well with that approach?

Re: Ask HN: We didn't get a single person to pay for our SAAS – what could be wrong?

#104

Post by arjunvpaul »

vfulco wrote: post #67
arjunvpaul wrote: post #32

Emperor Akbar, on a whim, once asked his minister Birbal to find him ten fools. You can get the gist here (Source: http://folklore.usc.edu/?p=24202 ). Birbal stumbled across the third fool while the latter was looking for something at night. The guy was looking under a streetlamp and couldn't seem to find whatever he was looking for. Birbal asked him what he was looking for so frantically. He explained that he lost h…

What's the beef with Typeform? It is a slick service, award winning, very well thought out and designed. With Zapier it integrates to over 500+ apps downstream including Invoice Ninja (another amazing service integrated with 40 payment vendors). A happy customer for one year. Would appreciate your take on it.

Agree on all points there - slick service, award winning, very well thought out and designed. They even tout Typeform on their website for payment purposes. But to me personally (and my thesis is, to most folks), it does not "appear" secure.

The beef is not technical, its just appearances. Using Typeform to get Credit Card information is like casting Kevin Spacey in Denzel's place in John Q. Both great actors. Spacey might even integrate with over 500+ apps soon. But who would you trust with your kid?

The way typeform has been employed here does not give the impression of security. In fact, the current impression is that your credit card numbers are been given the same level of security as your 10 was given when you answered "How would you rate our Pizza on a scale of 1 to 10?" at your local Italian joints website.

And that little sign "Secured by Stripe" is like displaying a footnote, in each scene of the Spacey version of John Q, saying "Trust this guy".

Re: Ask HN: We didn't get a single person to pay for our SAAS – what could be wrong?

#105

Post by chrismorgan »

vfulco wrote: post #67
arjunvpaul wrote: post #32

Emperor Akbar, on a whim, once asked his minister Birbal to find him ten fools. You can get the gist here (Source: http://folklore.usc.edu/?p=24202 ). Birbal stumbled across the third fool while the latter was looking for something at night. The guy was looking under a streetlamp and couldn't seem to find whatever he was looking for. Birbal asked him what he was looking for so frantically. He explained that he lost h…

What's the beef with Typeform? It is a slick service, award winning, very well thought out and designed. With Zapier it integrates to over 500+ apps downstream including Invoice Ninja (another amazing service integrated with 40 payment vendors). A happy customer for one year. Would appreciate your take on it.

I haven’t got the faintest idea why people like Typeform. I loathe its design for forms. (I am using the word loathe seriously.) Please just show me regular fields, don’t try to get smart about it. Things that try to be clever almost always make a mess of it. Typeform is right up there with scrolljacking. (I have never seen a perfect scrolljacking implementation, though I have come across one or two that were oh so all-but and been duly impressed.)

Re: Ask HN: We didn't get a single person to pay for our SAAS – what could be wrong?

#106

Post by cod3boy »

cpfohl wrote: post #73
ryandrake wrote: post #49

Earlier quoted context omitted.

Maybe a demo video is a good idea, maybe not. Personally, I would not look at a demo video at all, but perhaps others would. Don't take my word for it (sample size N=1) Presumably you've asked your potential customers and believe it would help. Agree 100% with the other commenters: The sign-up flow is super-high friction. You did the first step right though, you measured the funnel and found out that people are dropp…

+1 no videos. Gifs yes. Screenshots and text descriptions yes. No videos: A video can't be searched, it can't be scanned, and it can't be watched without headphones on in many settings. I recognize lots of people learn by video or research by video, though I feel like a person watching a video has to have a level of commitment to your product that's higher than a person scanning for screenshots. Video should be "leve…

We had gifs in our PH post. Will work on to bring them in the website https://ph-files.imgix.net/9c21f525-f715-4110-b04e-af2b3bf46...

Re: Ask HN: We didn't get a single person to pay for our SAAS – what could be wrong?

#107

Post by cod3boy »

wnm wrote: post #52
wnm wrote: post #9

I also clicked on signup, but then didn't. Here is why: I wanted to sign up to test the product, but after clicking on signup I get a Typeform modal. Typeform as a signup form makes me suspicious that the product doesn't really exists, and the startup is doing some sort of landing page -> signup validation. You also ask that I enter my credit card and you want to charge me 10$ upfront, without having established any…

update: don't let the data discourage you, though. it's actually not bad. 400/600 clicked signed up? that's fantastic! only 40 people went through with the sign up? I would say thats just user churn because of bad onboarding. the first thing I would do is let people sign up with just email and password, and actually let them use your product, for a free trial period. the second thing I would focus on is getting your…

I love HN and all the comments here, but this one particularly is very helpful for me. Thank you!

Re: Ask HN: We didn't get a single person to pay for our SAAS – what could be wrong?

#109

Post by Operyl »

So my problem here is: do you offer anything unique? As a potential customer, I see you smashing together tons of third party services, and I could do that myself without paying you a dime. So, what’s the benefit? I don’t think you have a great product here, it feels like reselling.
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