51–60 of 325 posts
1. Identify the steps of your funnel
2. Per each part of the funnel, understand how many people enter, how many people pass through it and how many people leave.
3. Work on the parts of your funnel where people leave.
I also clicked on signup, but then didn't. Here is why: I wanted to sign up to test the product, but after clicking on signup I get a Typeform modal. Typeform as a signup form makes me suspicious that the product doesn't really exists, and the startup is doing some sort of landing page -> signup validation. You also ask that I enter my credit card and you want to charge me 10$ upfront, without having established any…
only 40 people went through with the sign up? I would say thats just user churn because of bad onboarding.
the first thing I would do is let people sign up with just email and password, and actually let them use your product, for a free trial period.
the second thing I would focus on is getting your users to the "magical moment" of your app. Thats a term I first read in context of someone from the growth team at facebook talking about user churn and growth. for facebook, the magic moment for example, was "seeing your friends".[0]
For your app, I think, the magical moment could be the first time a user sucessfully onboards a new client through your app, and sees how easy it is to collect all the requirements etc. If they go through that, and its really much easier with your app, they can't help but start their next client project with your app as well, and upgrade to a paid plan. But to get to that moment, you probably need at least a couple of days. I would not charge users before that moment.
Its title is "SievePRO Onboarding (copy)" and it asks for all credit card details rather than forwarding to some payment gateway.
Earlier quoted context omitted.
Thanks for the story, in fact, looking back, I feel quite foolish to ask too much information in one go :D The gist of the story is very interesting, but in our current scenario I don' really have a way to reach the folks who dropped off, that's why I came to HN. I'll be exploring the other points you noted, and work on them.
The forty people who signed up surely put in some contact information?
It's a classic inversion
The user has to do the effort of giving personal data, of giving highly private data (credit card), before you have offered anything.
Something else: seeing "12% finished" on bottom makes the think: omg it's going to be longgggg...
- There is no way to try out the product before actually buying it.
- There are no examples of existing profiles to check out.
Is your signup form felt like phishing? Its title is "SievePRO Onboarding (copy)" and it asks for all credit card details rather than forwarding to some payment gateway.
Give it away for free for 5 people, while building a clickable demo account that doesn't require a login, and make a youtube video to show more about your team and how to interact with your product.