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Ask HN: We didn't get a single person to pay for our SAAS – what could be wrong?

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Re: Ask HN: We didn't get a single person to pay for our SAAS – what could be wrong?

#21

Post by deanclatworthy »

Your sign-up process is completely broken. Sign-up forms can be big barriers, why do you ask me for so much information in some modal popup for a service called Typeform that I have never even heard of.

I'd suggest that your "Get Started" button drops the user immediately into the app. Generate a "guest user" account, give the user a tour. Have a banner at the top of the page reminding them that if they want to save their information, they need to sign up. Perhaps a banner at the top or bottom of the page. If the user clicks it, ask for email, password and payment information. All other information can be asked once the user bites.

There is far too much friction there at the moment. I'd even consider offering a free trial. 7-14 days.

On the plus side, your homepage looks great (visually) but I think you're missing a trick here too. Show your product. Whether that's a video, slideshow or whatever. I want to see it before I use it.

Re: Ask HN: We didn't get a single person to pay for our SAAS – what could be wrong?

#22

Post by cod3boy »

oulu2006 wrote: post #12

There is almost _no_ information on your website about how any of those services you are offering work or what they look like. I would have thought you'd at least make each of those 6 services clickable so I can see how they will look if I sign up. Simple things like lacking a floating header so I can move up and down the site make it feel gimmicky. Signup form looks cheap and nasty; if you're going to be presenting…

Noted every one of this feedback. During the product hunt launch, we had most of the information and a gif explainer in the PH page. We are working on a video demo of whole product as we speak. I am just adding a raw video here quickly. Would love some feedback here too :) https://drive.google.com/open?id=11uAP1oNm7HzLo3q9fHiAXheFg6...

https://www.producthunt.com/posts/sieve-pro

Re: Ask HN: We didn't get a single person to pay for our SAAS – what could be wrong?

#23

Post by cod3boy »

meowface wrote: post #10

One of the worst and shadiest-looking sign-up pages I've ever seen on a corporate website. Could that be part of the issue? There are also some grammar and writing issues on the landing page, though nothing too bad. The "THE ELITE 100" link leads to the landing page. There's almost no information about or examples of what any of the core features actually do or look like.

I think so, we are reworking on the whole homepage and working on these as we speak. The Elite 100 was removed after the program flopped. I've given a brief about what the program was in earlier comments.

Re: Ask HN: We didn't get a single person to pay for our SAAS – what could be wrong?

#24

Post by cod3boy »

watt wrote: post #13

Nobody is going to give you their credit card information straight off the bat, without knowing exactly what they are signing up for.

Noted, working on this feedback :) Do you think you'd give the credit card info if the money was refundable without any questions?

Re: Ask HN: We didn't get a single person to pay for our SAAS – what could be wrong?

#25

Post by leonroy »

Typeform is fine. I don't think it's your problem here. I'd simplify the signup form to just take the absolute MINIMUM you need which is just:

1. Email 2. Password

If a user's willing to give that they're probably willing to give more but you've gotta hook them in the app first.

After signup the user should go straight into the app. You can prevent them from doing anything that costs you money until they've verified their email and added their billing details but it's a bread crumb trail. You're trying to lead them to where you want them to go.

Re: Ask HN: We didn't get a single person to pay for our SAAS – what could be wrong?

#26

Post by robin_reala »

I think your copy might be part of the problem. Just taking the hero as an example:

Become a PROFESSIONAL freelancer

Sounds insulting to people who consider themselves professional already but could do with some extra help.

We help freelancers become more professional with automatic streamlined process for managerial tasks like client onboarding, signing NDA and requirement collection right from their personal website.

Weird mix of singular and plurals. If singular then you’d want “with an automated”. Also typically NDA is pluralised to NDAs, and you probably want to refer to “requirements collection”.

I know that sounds picky, but copy is a major part of a sale and correct grammar gives a sense that you sweat the details. Or at least bad grammar gives a sense that you don’t.

Re: Ask HN: We didn't get a single person to pay for our SAAS – what could be wrong?

#27

Post by cod3boy »

27182818284 wrote: post #6

>It's not the product, I strongly believe we have a decent product. It sounds like you're in a spot where people are interested in your company, (why you have sign ups) but you're not solving a hair-on-fire problem. Heck, you yourself wrote that you strongly believe you have a "decent" product—Not an amazing product, not a product that freelancers are going to rave about to their friends. Just a decent product. Try t…

Thanks, the whole development was another experiment where we tried building the whole key features in 6 weeks. I strongly believe that we can make this product a lot better over time, that's why I used "decent" as it's not the best we can in the current form.

Re: Ask HN: We didn't get a single person to pay for our SAAS – what could be wrong?

#29

Post by raphinou »

When I sign up, I like to have an overview of what is asked. It is very difficult here, and scrolling over the whole form gives me a headache, with those fields withering when not at the center of the page. Simplify the signup form, that could already help.

Re: Ask HN: We didn't get a single person to pay for our SAAS – what could be wrong?

#30

Post by cod3boy »

robin_reala wrote: post #26

I think your copy might be part of the problem. Just taking the hero as an example: Become a PROFESSIONAL freelancer Sounds insulting to people who consider themselves professional already but could do with some extra help. We help freelancers become more professional with automatic streamlined process for managerial tasks like client onboarding, signing NDA and requirement collection right from their personal websit…

I think I never thought about it that way, I thought it like we help freelancers appear more professional like a company. Many freelancers don't have a clear process in place like a company do, to onboard clients, collect requirements etc.

I'll work on the copy real soon.

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