One example I've thought of recently (because of my own 9-5 job needs) is to scrape all the heavy duty truck company's sites and expose make model data (and images) via an API paired with a VIN decoder. Each OEM obfuscates their vehicle data in one way or another (JS widgets, only in PDFs, etc) and as far as I can tell, there aren't any API-based data sources for heavy duty/commercial vehicles.
Any other ideas?