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Why Education Startups Do Not Succeed (2011)

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Re: Why Education Startups Do Not Succeed (2011)

#31
post #8

> The average, middle class person thinks about education as an expenditure, not an investment. The way I remember it, middle class folks in Kansas City suburbs really, really care about the quality of their schools and levy property and sales taxes to fund it. Rural Ohio townships where dual earners are making 17k less than the national median for such households may not have a lot of middle class to speak of. Cost…

"1:1 tutoring is the gold standard for educational outcomes." Is it? I'd be interested to see some data to support or refute this. I'd always assumed that students benefit somewhat from other students being around (due to observing how others learn, being pushed to be better etc.), so perhaps the ideal ratio would be in the 1:2 to 1:4 range. If people have really figured out that 1:1 is better than 1:2, 1:3 and 1:4,…

I don’t know whether there has been large-scale empirical testing of this, but anecdotally it sounds plausible. I can typically have a deeper and more efficient knowledge-sharing conversation about some technical topic 1:1 than 1:4 (e.g. in a professional context).

In a 1:1 interaction, it is possible to efficiently figure out where the two interlocutors’ common premises are, and then explain concepts in whatever amount of detail is necessary for understanding, skipping over any parts that are known, with frequent checks that the other party is following along (not just pretending, and not suffering some misconception).

In a 5-way interaction, it is typical for each participant to be coming from slightly different background / preparation, and have difficulty with different parts of the new material, which makes it necessary to take time for (sometimes extended) digressions to fill in whatever details are missing for anyone. It’s easy to accidentally not notice that 1 or more participants is missing crucial background, because it is time consuming to verify that each separate participant has a solid understanding of every idea. A problem that is too hard for one student will be too easy for another.

Things might be better if you had the same 4 students to 1 tutor for, say, 3–4 years at a stretch. Then you could assume a lot of shared history, and amortize digressions to fill knowledge gaps for particular students. Better hope the students learn at a similar pace.

When actively trying to solve a set of problems, with the students working independently with minimal guidance/help from an instructor, and if the only goal is problem-solving efficiency, then having more people is helpful, because different students will have trouble with one problem or another, and they can then confer and fill in the other answers at the end. Often the weaker students don’t fully understand everything to the extent they could solve a similar problem independently, but that’s often an acceptable standard. [Same story if you are trying to build some work project with many parts, etc.]

But if the goal is to get everyone to understand every answer deeply and accurately, then in a 1:1 tutorial setting the expert tutor can ask leading questions, give appropriate hints, or just outright explain the answer if the problem gets to be too big a time suck. And the student can get more direct personal experience with trying to solve all of the problems with a fast feedback loop and without getting bogged down, and hopefully feel like they personally figured out most of the main breakthroughs.

One issue is that often tutors (probably more than other types of teachers) are amateurs rather than experts in the subject or in teaching. For instance the tutor might be a slightly older student, a family member, a retired person volunteering, or the like. In that case 1:1 tutorial is still helpful vs. the student working alone, but obviously pales in comparison to highly skilled tutoring.

Re: Why Education Startups Do Not Succeed (2011)

#33
post #24
post #14

I understand this article is a bit outdated, but companies like Duolingo or Clever seem to prove a few of the author's arguments wrong. One would think there would be a market for Duolingo style apps for other subjects, such as mathematics, where the user is simply charged on a subscription bases. Could such a business not survive?

> but companies like Duolingo or Clever seem to prove a few of the author's arguments wrong. Except we have no idea whether these companies are actual businesses or not (i.e. have profits). Anectodal - Clever has just as much funding and number of employees as another EdTech business I know about that also interacts with "millions of students" but is barely pushing beyond a few million dollars in revenue. This isn't…

Yea, i'd love to know what their revenue numbers are.

Re: Why Education Startups Do Not Succeed (2011)

#34
post #9

The article correctly identifies consumer-facing education businesses as being incredibly difficult. I used to work in education and Chegg is the only consumer-facing company I can think of in the industry. Most other education companies have either sold or partnered with schools (Neverware, Clever, Jamf, etc). One of the interesting things with the market is that it's difficult to start penetrating districts since s…

I'd add Texas Instruments, with their graphing calculators. They have an extremely low tech product whose prevalence actually detracts from kids learning to make effective use of computation. But they've established a monopoly position by understanding what real problems they're actually solving: 1) Moderating development to within a pace that teachers and the curriculum / testing industry can keep up with. 2) Keepin…

Do they use Python for their homework?

I'm a math teacher and a programmer, and I can't wait to see the end of the TI dominance in education. I would happily let students in my classes use Python/ Jupyter for most of their work, and use calculators as needed to get ready for any tests that require their use.

Re: Why Education Startups Do Not Succeed (2011)

#36
post #8

> The average, middle class person thinks about education as an expenditure, not an investment. The way I remember it, middle class folks in Kansas City suburbs really, really care about the quality of their schools and levy property and sales taxes to fund it. Rural Ohio townships where dual earners are making 17k less than the national median for such households may not have a lot of middle class to speak of. Cost…

"1:1 tutoring is the gold standard for educational outcomes." Is it? I'd be interested to see some data to support or refute this. I'd always assumed that students benefit somewhat from other students being around (due to observing how others learn, being pushed to be better etc.), so perhaps the ideal ratio would be in the 1:2 to 1:4 range. If people have really figured out that 1:1 is better than 1:2, 1:3 and 1:4,…

This seems relevant: https://en.wikipedia.org/wiki/Bloom%27s_2_Sigma_Problem

I haven't read the paper myself and don't vouch for it, but I've heard two-sigma mentioned a lot.

Re: Why Education Startups Do Not Succeed (2011)

#37
post #14

I understand this article is a bit outdated, but companies like Duolingo or Clever seem to prove a few of the author's arguments wrong. One would think there would be a market for Duolingo style apps for other subjects, such as mathematics, where the user is simply charged on a subscription bases. Could such a business not survive?

People want/need to learn another language for a very wide variety of reasons. While it is “teaching,” it’s also squarely in its own domain. I’m not sure they’d have an easy time transitioning to Duolingo for math. While I don’t have their demo stats, language learning often extends well into adulthood... many corporations will pay for employees to learn a new language, and English schools are popular world-wide. Not…

I do think that the overwhelming majority of Duolingo users are likely learning on their own volition, rather than for their job.

> While it is “teaching,” it’s also squarely in its own domain

Could this idea simply be because, for the most part, language learning applications have been the most successful? Other than Khan Academy, which is mostly videos, i've never heard of another company building similar products for other subjects.

I'm not sure whether it's because the market doesn't exist or that it hasn't been tried.

Re: Why Education Startups Do Not Succeed (2011)

#38

Figure out a way to franchise high schools to make them into coworking spaces. All teachers are remote and all teaching happens over skype. The employees on site are there only to make sure the kids dont kill each other. Offer an insane amount of subjects (this is possible since there might be only 30 kids worldwide interested in xyz, now they can take a class on it). The future of education is something along these…

Or just change the way we do school. I teach in a small school in Alaska, and we get to do school the way it makes sense for everyone, not just the way that makes it easiest for administrators and students.

At our school, everyone's in classes like any other school. But towards the end of a session, after most of the teaching has been done and everyone's working on final projects, students are free to go at their own pace. If you finish before the end of the session, you can do an extension and earn more credit, not just a higher grade. If you don't finish your work by the end of the session you keep working on that class until you're finished, and you don't start a new class until you've finished your existing work.

This is working really well. The culture of our school has shifted from students feeling like teachers are giving them work, to students looking at us as the educational resources we're supposed to be. Students are in charge of their own pace to a large degree; there's no concrete expectation that everyone will graduate in exactly four years. The range is closer to 3-5 years.

Coworking spaces sounds great for a high school. Access to remote experts sounds great. But "all teachers are remote" sounds really stifling.

Re: Why Education Startups Do Not Succeed (2011)

#40
post #14

I understand this article is a bit outdated, but companies like Duolingo or Clever seem to prove a few of the author's arguments wrong. One would think there would be a market for Duolingo style apps for other subjects, such as mathematics, where the user is simply charged on a subscription bases. Could such a business not survive?

Is Duolingo actually making money?

They started off with a business model which entailed having users translate documents for partners. Last I read, they have pivoted to using ads and in app purchases, along with charging for certifications. I don't know whether or not they are turning a profit with these methods.
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