“When information is cheap, attention becomes expensive.”
― James Gleick
We've come to a point where we're inundated with everyone trying to push their own agenda that it is difficult to both sort the BS out, while also becoming impossible to really appeal/reach out to the people who would appreciate and benefit from what one has to offer.
>I think in the next years we will see rise of companies that help customers make decent choices that are not solely based on advertising.
I'm skeptical. It all comes down to money. The big boys have a lot to spend. Sure, there will always be someone somewhere doing something, but coming out of a niche and reaching out to people is difficult. It is easier get subconsciously influenced by billboards and banners than being aware and knowing what you really want. Especially since no one seems to be aware of if they really need something. Something to watch - https://www.netflix.com/title/80114460
Case in point - is the 'undisclosed buyer' really benefiting $450.3 mil worth? Money has diminishing returns after $70k/yr/person (from the doc above) but people just want more. So we're ready to listen to what people say would be nice to have. Another part is how they've become status symbols.
>For tech stuff there are reviewers out there who test many things and which you can trust
I'm just going to link to a site which I think is very impartial for as long as I've known them and have excellent reviews with their methodology outlined.
It was called thesweethome(.com), but I guess now it redirects to their other website, thewirecutter (was tech stuff only). It has reviews of everything from knives to dishwashing soap (the long read on that was interesting[1]).
https://thewirecutter.com/
It was acquired this time a year ago by NYT and I haven't been too keen on buying stuff in general for a while (again, minimalism) so can't say if anything has changed since then.
[1]: https://thewirecutter.com/reviews/best-dish-soap/#are-green-...