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They were pretty nice for the time.
They don't last that long though, and coupled with a desire to dress a bit better, I know try to buy better quality shirts .. and it is not the same price range at all !
Most of the good quality tshirts start at 40€, way more than a threadless shirt
Something else not mentioned in the article is that graphic tees have fallen in popularity in the past decade vs plain t-shirts. I'm just one data point but having purchased from Threadless a few times, I haven't bought one graphic tee in the past five years or more. The novelty of a graphic tee wears off quickly. I'd rather have a more expensive but high quality plain shirt I'll like for years to come.
Even setting aside the point that graphic shirts are a bit unfashioned, I have not seen a lot of good quality shirts at the very low threadless price.
Good shirts (good materials, fit, no sweatshop, last a long time) are way costlier.