At first it looks nice "oh now we can get rid of it" but it also opens up a very scary near future security-wise. We've now entered a realm where an attacker could simply plug a device on an usb port of your computer for a few seconds to have it access your cpu's ME through USB JTAG and take over it, allowing him to have full access and control over what you do/read/open/type over the network, without you ever knowin…
I think you're being overly paranoid. If the attacker has physical access to the machine, chances are you're compromised anyway, even before this vulnerability.
Software do-over is a very well accepted solution (don't bother cleaning the rootkit, just format reinstall), but hardware do-over (change the cpu) is going to be a hard pill to swallow.