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Social-Media App Musical.ly Is Acquired for as Much as $1B

wsj.com

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Re: Social-Media App Musical.ly Is Acquired for as Much as $1B

#31

Post by ComputerGuru »

Semaphor wrote: post #26
nemothekid wrote: post #15

Earlier quoted context omitted.

By your same math, Snap currently works out to $90 per DAU. Whether the model is sound is up in the air, but IMO Musical.ly / Live.ly's product is very similar to snapchat.

To copy from thefreedictionary: Dümmster Anzunehmender User (German: Dumbest Assumable User; play on words, see GAU) How are you using DAU here?

Daily Active User, I imagine.

Re: Social-Media App Musical.ly Is Acquired for as Much as $1B

#32

Post by bryananderson »

I used to work in the social influencer space, and often attended conventions in which top influencers were treated like A-list movie stars by legions of (mostly young) fans. The last few years, the Musical.ly kids were the ones causing all the crowd control nightmares.

One kid’s performance on a stage in the convention hall was canceled by security because the crowd was dangerously large and packed-in (as they all fought to get as close as possible).

Another kid caused a major stampede by walking through the public lobby of the convention center (something they were very much not supposed to do). Literally hundreds of fans ran after them, to the woe of anyone trying to walk through the lobby.

You and I have never heard of these kids, and we don’t understand the appeal, but this is a huge business. The engagement and brand loyalty that Musical.ly stars get is like nothing I’ve ever seen.

Re: Social-Media App Musical.ly Is Acquired for as Much as $1B

#33

Post by ttoinou »

samschooler wrote: post #27
ttoinou wrote: post #22

Didn't know the app. I can only see compilation videos on youtube. What does the app do exactly ? It remaps the time of the video to match/sync lips with the lyrics, that's it ? Does the user has any other control on the result ? Thanks.

Basically a user chooses an audio track (this can be a wide variety of things. YouTube video, song, or other pop culture track, or silence), then they click record. The track is played and they can either match their lips or actions or both to the track. This simple style of recording tends to create some pretty impressive videos. Musical.ly took this and made it into a platform similar to Instagram or Vine. Here are…

Thx. How does the "action matching" happens ? is automatic ? I can't see any screen recording of the app so I don't know

Re: Social-Media App Musical.ly Is Acquired for as Much as $1B

#34

Post by [deleted] »

Semaphor wrote: post #26
nemothekid wrote: post #15

Earlier quoted context omitted.

By your same math, Snap currently works out to $90 per DAU. Whether the model is sound is up in the air, but IMO Musical.ly / Live.ly's product is very similar to snapchat.

To copy from thefreedictionary: Dümmster Anzunehmender User (German: Dumbest Assumable User; play on words, see GAU) How are you using DAU here?

[deleted]

Re: Social-Media App Musical.ly Is Acquired for as Much as $1B

#40

Post by simmons »

loxs wrote: post #38

WTF. Is 1B even a meaningful number any more. I literally hear about these guys for the first time.

I think you need to be around the right age group to have heard about it. My 9-year-old niece is obsessed with Musical.ly. I often look at it, and think there's no way I would have ever thought to invent an app like that.
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