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Social-Media App Musical.ly Is Acquired for as Much as $1B

wsj.com

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Re: Social-Media App Musical.ly Is Acquired for as Much as $1B

#21

Post by senatorobama »

willmacdonald wrote: post #18

This was very popular over the summer in Sweden. Barely used anymore. The big game these days, that has a solid revenue model is Star Stable. A Huge virtual world, monthly subscription required, 12 languages and you can ONLY choose female characters.

Star Stable is very sketchy.

Re: Social-Media App Musical.ly Is Acquired for as Much as $1B

#23

Post by willmacdonald »

senatorobama wrote: post #21
willmacdonald wrote: post #18

This was very popular over the summer in Sweden. Barely used anymore. The big game these days, that has a solid revenue model is Star Stable. A Huge virtual world, monthly subscription required, 12 languages and you can ONLY choose female characters.

Star Stable is very sketchy.

In what way, you mean for users of the game, or the business model?

Re: Social-Media App Musical.ly Is Acquired for as Much as $1B

#25

Post by roman_savchuk »

I don't get lip-syncing part of it. Their website says it's "musical.ly is a social media platform for creating and sharing short videos." I think this abstract "short" word explains a lot: Youtube videos lose a lot of views, because Youtube tells how long they are. Impatient kids are like "Nah, it's too long". But by promising the videos are short, you can probably make viewers to spend even more time with an app, watching many shorter videos instead of a long one. No data to prove it, just gut feeling.

Re: Social-Media App Musical.ly Is Acquired for as Much as $1B

#26

Post by Semaphor »

nemothekid wrote: post #15
Jedd wrote: post #14

Is my maths right? It works out at $13+ per active user. (Ignoring the various, dubious definitions of active.) Seems high given that, as noted in the article, the sale implies the owners think growth has plateaued.

By your same math, Snap currently works out to $90 per DAU. Whether the model is sound is up in the air, but IMO Musical.ly / Live.ly's product is very similar to snapchat.

To copy from thefreedictionary: Dümmster Anzunehmender User (German: Dumbest Assumable User; play on words, see GAU)

How are you using DAU here?

Re: Social-Media App Musical.ly Is Acquired for as Much as $1B

#27

Post by samschooler »

ttoinou wrote: post #22

Didn't know the app. I can only see compilation videos on youtube. What does the app do exactly ? It remaps the time of the video to match/sync lips with the lyrics, that's it ? Does the user has any other control on the result ? Thanks.

Basically a user chooses an audio track (this can be a wide variety of things. YouTube video, song, or other pop culture track, or silence), then they click record. The track is played and they can either match their lips or actions or both to the track. This simple style of recording tends to create some pretty impressive videos. Musical.ly took this and made it into a platform similar to Instagram or Vine.

Here are some examples: https://www.youtube.com/watch?v=njtMuGaSIGg

Re: Social-Media App Musical.ly Is Acquired for as Much as $1B

#30

Post by speeq »

Semaphor wrote: post #26
nemothekid wrote: post #15

Earlier quoted context omitted.

By your same math, Snap currently works out to $90 per DAU. Whether the model is sound is up in the air, but IMO Musical.ly / Live.ly's product is very similar to snapchat.

To copy from thefreedictionary: Dümmster Anzunehmender User (German: Dumbest Assumable User; play on words, see GAU) How are you using DAU here?

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