Dear Herr Krach, thank you for your letter. I think you misunderstand how business works. Apple is a profit seeking corporation. Profits we make, we hope to distribute to our shareholders. Paying taxes is an obligation with which we comply, both to the letter and in spirit. We meet such obligations, but not nilly-willy. Our shareholders would not look kindly upon executives who pay more taxes than necessary. Avoidanc…
> Danhof had spoken earlier in the meeting, criticizing Apple's connection to trade industry groups that believe people are causing global warming. Later, Danhof asked Cook if he would promise to commit to projects that help the environment or fulfill other social justice aims only if they also help Apple's bottom line.
> Cook seemed to be trying not to jump out of his seat.
> "When we work on making our devices accessible by the blind, I don't consider the bloody ROI" (return on investment), Cook said.
> "When I think about doing the right thing," he said, "I don't think about an ROI."
> "If that's a hard line for you," Cook continued, "then you should get out of the stock."