I think they're massively underestimating the general public's reaction to something like this. I as a nerdy tech dude think this is very tight and if I was much younger this would blow my mind, but I think this also might frighten many people. I don't know if that's being considered at all here or maybe the transition will be slow enough to allow people to cope with the change.
Surprised you haven't heard about this stuff. They have been working pretty hard to publicize and market it.