It's the wrong angle. One should not look at corporations as the moral saviours. As Supreme Court Judge Learned Hand once said: "Over and over again courts have said that there is nothing 851*851 sinister in so arranging one's affairs as to keep taxes as low as possible. Everybody does so, rich or poor; and all do right, for nobody owes any public duty to pay more than the law demands: taxes are enforced exactions, n…
All in all, there are many things that are not illegal to do, but definitely immoral. Such tax schemes sure are immoral in my eyes, I'm a hard-core capitalist, but no way your average Joe stands a chance at "optimizing" taxes. People need to call out these companies more, but it's easy to deceive the people. Apple felt the clock has shifted and its beneficial to them and say supportive things of LGBT issues and people truly believe they are fighting for the average man.