Earlier quoted context omitted.
No. Apple has had the same business model always, which is to sell you hardware differentiated by software at a premium. Apple doesn't have an advertising-based business model[1] because such a model is fundamentally incompatible with their existing business model. The reason is that for an advertising based model to be truly successful, you have to reach as many consumers as possible, which ultimately means that you…
I think its more complicated than that. There are reports that Apple has an internal committee, including a high level executive, dubbed their "privacy czars" which are required to unanimously sign off on any instance of user data collection, and this committee has actively limited products like Siri over concerns [1] There's also the San Bernadino customer letter, which has become a defining point in their privacy h…
Maybe iAd could have performed slightly better if certain policies had been different. But iAd still had to compete with Google and Facebook whom by virtue of reaching effectively everybody, offer a much more attractive value proposition to most advertisers. Apple simply can't compete with that. And every decision Apple would have to make in order to be more competitive would be at cost of harming the user experience of their products, ie. the very thing that makes them able to charge a premium in the first place.
Of course, you can argue that maybe they wouldn't take that stance if they weren't so successful in hardware
That's not the argument I'm making. At all. My argument is that advertising as a business model is fundamentally incompatible with selling premium hardware products. To be succesful at one means making strategy choices that prevents you from succesful at the other.