This sounds like a great project. I have some thoughts on how to communicate about it when it is ready to go. With the general public, you might start with some things they are unhappy about with the present internet, and for each of them explain how things would be better for them if they used Orchid. For the more techy minded, you could do a list of similar things like tor or IPFS, and for each of them explain how…
Another thought: compare early on with Ethereum and IPFS. Yeah, they are really different things, but as soon as you say web decentralization, people who are not techies but read about such things will think of them, so you need to explain early on how this is different so they get pointed in the right direction.