Earlier quoted context omitted.
The thing about rational actors is that their options are severely limited by the market. The publishers only choice is to follow the money and play the game or perish. And of corse complain about it.
I bet there are some good opportunties for some concentrated journalism that people will find interesting enough to build a "proper business" untainted by as much advertising. The success of patreon has me believe that you could probably get enough rich people to pay (say) $50/month for a news source that feels less of a need to pander. I don't want to be too dismissive, but even though I like the coverage I get from…
Medium has also made the same mistake of introducing bias even though they claim to want to become a platform.
A lot of people see Medium as a place where a bunch of self-important people, wannabe activists, growth hackers, social justice warriors live.
You can see that by the type of posts they promote on their main page as well as their official Twitter account.
It's really hard to become unbiased when the organization has a clear owner. I am hoping that the new decentralized technologies will inspire some people to come up with a completely transparent and non biased system for true journalism.