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Journalists decry Facebook experiment's impact on democracy

theguardian.com

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Re: Journalists decry Facebook experiment's impact on democracy

#51
post #29

There was a time when patio11 was going through a phase calling out Zynga as one of the shadiest companies around. I remember thinking "If Zynga is that bad, then what about Facebook?" Facebook's ability and willingness to manipulate just about everything in sight - WhatsApp ad policies, privacy policy changes, arbitrary censorship of content, providing clear misinformation to legal entities for e.g. the promise to E…

Substantive critique of Facebook is fine on HN. To illustrate the point, I used a moderation mechanism to rescue the OP from being penalized, which is why you see it on the front page now. That said, you can't do this with an account named "markyuckerberg". We want thoughtful conversation, not cheap shots or personal attacks. Perhaps Zuckerberg needs no protecting when it comes to these things, but HN certainly does,…

Perhaps Zuckerberg needs no protecting when it comes to these things

Thanks, Dan! But regardless of one's feelings toward Facebook, I think Mark Zuckerberg should be treated with respect here just like anyone else. Not only is it good for the overall tone of the site, but there are enough "public figures" in tech that use this site that a flat "no personal attacks" (without exceptions for fame) seems like the best policy.

Re: Journalists decry Facebook experiment's impact on democracy

#52

I think there will be increasing scrutiny over Facebook's ability to wipe their hands while claiming "it's free speech." There's a reason the media were information gatekeepers: there's a responsibility to be accurate and unbiased. Facebook's product was manipulated and helped Donald Trump get elected by swaying public opinion. There has to be consequences- sorry, but in my opinion not every voice deserves to be equa…

> Facebook's product was manipulated and helped Donald Trump get elected

No the ads in question were almost universally pro-Clinton. You might wish to leave your echo chamber for a while

http://theduran.com/facebook-fail-russian-ads-were-actually-...

http://www.zerohedge.com/news/2017-09-25/leaked-descriptions...

https://www.thedailybeast.com/russian-propaganda-pushed-pro-...

A handful of them were pro-Sanders and Stein. One posed as a Texas group and posted a few very cheesey pro-Trump ads that wouldn't have "swayed" a damn thing.

Seriously, your narrative on this failed 9 months ago. Time to move on and get over this ridiculousness.

Re: Journalists decry Facebook experiment's impact on democracy

#53
FB is not obligated to listen to every media outlet in the world when it decides to change its product, but certainly it's ethical to estimate the impact a change will cause on society, how small it can be. Remember: they are not testing the new feed in established and healthy democracies, but in places where independent journalism needs to gain traction

Re: Journalists decry Facebook experiment's impact on democracy

#54
post #51
post #29

Earlier quoted context omitted.

Substantive critique of Facebook is fine on HN. To illustrate the point, I used a moderation mechanism to rescue the OP from being penalized, which is why you see it on the front page now. That said, you can't do this with an account named "markyuckerberg". We want thoughtful conversation, not cheap shots or personal attacks. Perhaps Zuckerberg needs no protecting when it comes to these things, but HN certainly does,…

Perhaps Zuckerberg needs no protecting when it comes to these things Thanks, Dan! But regardless of one's feelings toward Facebook, I think Mark Zuckerberg should be treated with respect here just like anyone else. Not only is it good for the overall tone of the site, but there are enough "public figures" in tech that use this site that a flat "no personal attacks" (without exceptions for fame) seems like the best po…

I agree completely. But even for people who don't feel that way, there are good reasons for HN to have this rule. Breaking it degrades the community and oneself.

Re: Journalists decry Facebook experiment's impact on democracy

#55
Have no love for Facebook but: The Guardian would publish this wouldn't they?

This is a good idea by former editor (1975-95 [1]) Peter Preston: move The Guardian back to Manchester from London and trim the wage bill in the process. [2]

Perhaps then they might slow the cash burn of their Scott "Trust" endowment (£838.3m 2015) ... [3]

Also, if they weren't quite so London centric they might be less surprised by "events" outside their Facebook bubbles like Brexit and Trump.

I write the above as someone born in London, but now an expat (Japan) who voted against Brexit, but wasn't surprised or offended that others didn't.

[1] https://www.theguardian.com/profile/peterpreston

[2] https://www.theguardian.com/media/2017/apr/09/guardian-manch...

[3] https://en.wikipedia.org/wiki/Talk:Scott_Trust_Limited

Re: Journalists decry Facebook experiment's impact on democracy

#56
post #14
post #10

Earlier quoted context omitted.

Sadly, it's where their audience is.

i dont know. it didn't have to be. journalists embraced social media so tightly both for getting input for their work as well as for audience. They 'd hate to admit it but they became lazy. Partly, they made facebook (and twitter) as mainstream as it is now.

Facebook has over a billion daly actve mobile, and over two billion monthly active users. It is the biggest single media platform in the history of the planet. If you're in the audience business, it's simply a fact of life.

https://zephoria.com/top-15-valuable-facebook-statistics/amp...

Media tends to winner-take-all dynamics for various reasons. Zipf's law means that at best a small number of outlets will be significant. These are characteristics of media platforms, period. Not journalists' or publishers' fault.

Re: Journalists decry Facebook experiment's impact on democracy

#57
post #33

Earlier quoted context omitted.

>Facebook's product was manipulated and helped Donald Trump get elected by swaying public opinion. And Facebook's product was used in 2008 to help Obama get elected. And several traditional media were used in all previous elections to get presidents elected. If the media are information gatekeepers, why do they allow political ads without challenging the misinformation in those ads? What were the consequences of CNN,…

I'd agree that the traditional media has had their hands in shaping the narrative to some extent in past elections and pointing to Facebook is slightly convenient for them. But there is a vast chasm of difference between using social media to organize people and mobilize a campaign's message (as Obama's campaign sort of did in 2008, a lot of that engagement was organic though) and using the Facebook ad network and a…

Have you forgotten Rathergate?

Re: Journalists decry Facebook experiment's impact on democracy

#58

I assume probably a response to decreased engagement metrics. My 'sample of one': I don't look at FB anymore, going from a daily user to maybe once a month if that. I would likely re-engage if only 'human social' posts were in my main feed. Sounds like I could still find public page posts and meme video shit if I want in the second feed. I could manually attempt to manipulate this outcome but the time and effect woul…

I think FB only cares about maximizing impressions (if the ad is CPM) and clicks (if the ad is CPC). Maximizing user's time by decreasing efficiency with dark patterns seems to be the name of the game.

Simplistically yes. I am not an engineer there so I don't know for sure, but my experience says its a bit more complicated since you can have a more complex bid that might be bidding CPM but uses LTV or CPA or some other metric (ie for us we are happy to pay $50 CPM to reach certain voter who donate to campaigns). Increasing impression load might work short term (or maybe even might work in majority of cases so my point might be moot) - until the end metric that ad buyers care about takes a hit (which in itself is a balance of quality/cost so again, it's complicated).

I mean it's harder to measure for brand advertising, but we track very closely lifetime value and persuasion through surveys, so the bid method doesn't matter as much to us - and FB is probably the best IMHO at letting us bring in whatever value data we want and optimizing for that.

Re: Journalists decry Facebook experiment's impact on democracy

#59

I assume probably a response to decreased engagement metrics. My 'sample of one': I don't look at FB anymore, going from a daily user to maybe once a month if that. I would likely re-engage if only 'human social' posts were in my main feed. Sounds like I could still find public page posts and meme video shit if I want in the second feed. I could manually attempt to manipulate this outcome but the time and effect woul…

I think FB only cares about maximizing impressions (if the ad is CPM) and clicks (if the ad is CPC). Maximizing user's time by decreasing efficiency with dark patterns seems to be the name of the game.

BTW w your username I can't tell if I should be watching for a con!

Re: Journalists decry Facebook experiment's impact on democracy

#60

Why don’t these publishers band together and launch their own news aggregator if they think that’s something people want? I don’t see Facebook owing them a platform here and from a personal perspective politics can’t be removed from my _social_ feed fast enough.

Exactly this - when did Facebook become a platform for everyone I'm associated with to blurt their opinions. I think there needs to be another forum because the only thing I am interested in using Facebook for is to catch up on my friends doings. Weddings, vacations, etc.

For most younger people, the solution to this is some combination of snapchat and instagram.
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