Earlier quoted context omitted.
Shelves need to be checked, faced and re-stocked on a daily basis. Someone is already checking every shelf in the store every day, so the actual labour cost of changing paper price labels is remarkably small. Electronic shelf labels could facilitate dynamic price changes, but this is likely to be highly unpopular with customers. The mere presence of ESLs could imply volatile or manipulative pricing and undermine cust…
> The mere presence of ESLs could imply volatile or manipulative pricing and undermine customer trust. It definitely does that for me. The heuristic I use in life is very simple - if it can be done and makes economic sense, it will be done. Volatile pricing can be done with electronic signs, and it definitely could seem to make economic sense to some companies.
Our BestBuy alternative Power actually had a big ad campaign last year about how their digital signs and their price robot allows them to offer lower prices than what their competitors offer.