Pure speculation ahead: Suppose for a moment that the Equifax hack was carried out by a nation-state (like, say, North Korea). This is not an issue of consumer trust and safety. It is an issue of national (US) security and safety. To give another analogy, imagine that in 1920, the Canadian military marched over the border and robbed some banks. Does it make sense for the patrons of that bank to be able to sue the ban…
The way to get better security is to let the free market system work as its intended: Equifax should die a painful death by the masses, if necessary piecemeal one lawsuit at a time until the company coffers have been emptied (and preferably any directors, agents, vested entities, and anyone else within a legally-defensible stone's throw). It may sound harsh, but that's life and life ain't fair. That's the only way to…
If you have no choice of where to shop, and you have no recourse for making yourself whole when your only vendor abuses their monopoly power, that is not an “efficient“ free market.
Because that is ultimately the cover they use for all of this deregulation. “Deregulation hurts business“ is the only argument I have ever heard in favor of this kind of policy. But that is such an obvious lie at this point. That it seems they aren’t even trying t pretend policy has an economic basis anymore. But apparently the damage to the public’s ability to form an opinion has already been done.