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At BuzzFeed, a Pivot to Movies and Television

nytimes.com

1–10 of 34 posts

Re: At BuzzFeed, a Pivot to Movies and Television

#2
Makes sense, the way I see it: Netflix is the distribution platform for long form non-live content. By building out these videos BuzzFeed realised they can v become an oven churning mildly interesting content to sell to Netflix that engages the 20-40 bracket. Basically stuff they want to see. Perhaps I'm wrong but that's how it feels it's going to go.

Re: At BuzzFeed, a Pivot to Movies and Television

#3
This makes sense to me because there are a lot of these youtube-esque clones that are finally reaching fairly good production value and can recut what they are building for a youtube format as well as a structured format. It feels like an easy landing area for these premium (in production) web channels, where their content has the youtube value curve of 1-3 days but easily could be repackaged in a form to be resold to someone else.

Re: At BuzzFeed, a Pivot to Movies and Television

#4
One of the major drivers of this new age in BuzzFeed has been driven by Ze Frank[0] of all people. He ushered in an era of "viral" content before that was even a thing. I'm surprised there hasn't been more discussion of how he has helped transform them into more of a original content company.

[0] - https://en.wikipedia.org/wiki/Ze_Frank

Re: At BuzzFeed, a Pivot to Movies and Television

#5
Buzzfeed should also open restaurants and or at least license “Tasty,” to a restaurant juggernaut company so they can create Tasty restaurants.

It could be the first social media menu driven restaurant where the most liked Tasty videos/dishes establish the menu.

I mean I don't cook, but constantly salivate over their videos.

Re: At BuzzFeed, a Pivot to Movies and Television

#7
post #6

I really hope not. Buzzfeed Canada is terrible a slimy tabloid organization I couldn't imagine in the 80s The National Enquirer starting a cable TV channel. Maybe the US version of Buzzfeed is different.

One day I was listening to an episode of Radiolab[1] (an NPR podcast) and I was surprised to hear they were collaborating with Buzzfeed. For the most part I still think of them as a listicles site but I guess they are trying to break into more serious journalism.

1. http://www.radiolab.org/story/60-words/

Re: At BuzzFeed, a Pivot to Movies and Television

#8
post #6

I really hope not. Buzzfeed Canada is terrible a slimy tabloid organization I couldn't imagine in the 80s The National Enquirer starting a cable TV channel. Maybe the US version of Buzzfeed is different.

One day I was listening to an episode of Radiolab[1] (an NPR podcast) and I was surprised to hear they were collaborating with Buzzfeed. For the most part I still think of them as a listicles site but I guess they are trying to break into more serious journalism. 1. http://www.radiolab.org/story/60-words/

They've been doing serious journalism for a few years now. They use their clickbait nonsense to fund it. Here's a short article I wrote about it earlier this year: https://medium.com/@wwmeredith/10-reasons-not-to-write-off-b...

I don't write regularly, but I've had this conversation with so many of my friends and colleagues that I decided to put it down somewhere.

The basic gist is that the old newspapers funded deep investigative journalism with want ads, funny papers, sports pages, and the weather. They can't do that anymore, but Buzzfeed is finding a way. It's fascinating.

Re: At BuzzFeed, a Pivot to Movies and Television

#9
post #6

I really hope not. Buzzfeed Canada is terrible a slimy tabloid organization I couldn't imagine in the 80s The National Enquirer starting a cable TV channel. Maybe the US version of Buzzfeed is different.

One day I was listening to an episode of Radiolab[1] (an NPR podcast) and I was surprised to hear they were collaborating with Buzzfeed. For the most part I still think of them as a listicles site but I guess they are trying to break into more serious journalism. 1. http://www.radiolab.org/story/60-words/

[deleted]

Re: At BuzzFeed, a Pivot to Movies and Television

#10
post #5

Buzzfeed should also open restaurants and or at least license “Tasty,” to a restaurant juggernaut company so they can create Tasty restaurants. It could be the first social media menu driven restaurant where the most liked Tasty videos/dishes establish the menu. I mean I don't cook, but constantly salivate over their videos.

Their Tasty content is social media gold (well produced food "porn"). It's highly viral and well liked by many people. It's weird to me that you're getting downvotes for suggesting that Buzzfeed take this content and do more with it.

I may personally hate the idea of social media popularity being used to dictate the content of a menu, but I suspect there's a kernel of a great idea there. After all, this is essentially the big data or Netflix approach to deciding what content to make. Likes are just one metric that would be needed, but you can certainly get an idea of the kinds of things that make people drool.

Buzzfeed will likely first want to move into more cooking shows before opening a full restaurant to see if they can create some more fans, possibly even see if they can have their own homegrown celebrity chefs, then branch into restaurant/food space.

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