Biggest drop in Facebook organic reach we have seen

#1

Post by stdclass » Mon, Oct 23, 2017, 9:21 AM UTC

Biggest drop in Facebook organic reach we have seen
medium.com

Re: Biggest drop in Facebook organic reach we have seen

#2

Post by ersiees » Mon, Oct 23, 2017, 9:47 AM UTC

I think this is a great turning point for Facebook and might even bring Facebook back on the map SOCIAL media wise. Since almost all people I know barely use Facebook anymore for communication, because you just don’t see any posts by your friends no more.

Re: Biggest drop in Facebook organic reach we have seen

#3

Post by caio1982 » Mon, Oct 23, 2017, 9:58 AM UTC

ersiees wrote: post #2

I think this is a great turning point for Facebook and might even bring Facebook back on the map SOCIAL media wise. Since almost all people I know barely use Facebook anymore for communication, because you just don’t see any posts by your friends no more.

Yet they over time created this crucial need of local/small business to have a Facebook page if they want to engage with potential customers and such, but now they change this “contract”.

Re: Biggest drop in Facebook organic reach we have seen

#4

Post by IndrekR » Mon, Oct 23, 2017, 10:10 AM UTC

To an outside observer (I do not have a FB account), this looks like a good plan from the FB side. Kind of like GMail inbox categories/tabs. All about reducing the signal (friends) to noise (something you may have liked 3 years ago) ratio. You will still see as many ads, but the content between those will be more relevant.

Too bad FB does not offer ad-free account as an option.

Re: Biggest drop in Facebook organic reach we have seen

#5

Post by AndrewDucker » Mon, Oct 23, 2017, 10:10 AM UTC

The annoying thing here, as a Facebook user, is that if I've liked the "Cute Puppies" page it's because I want to see their cute puppies.

To then strip them entirely out of my Facebook feed unless they hand Facebook some cash feels like a step back in my usage of Facebook.

Re: Biggest drop in Facebook organic reach we have seen

#6

Post by AndrewDucker » Mon, Oct 23, 2017, 10:11 AM UTC

IndrekR wrote: post #4

To an outside observer (I do not have a FB account), this looks like a good plan from the FB side. Kind of like GMail inbox categories/tabs. All about reducing the signal (friends) to noise (something you may have liked 3 years ago) ratio. You will still see as many ads, but the content between those will be more relevant. Too bad FB does not offer ad-free account as an option.

How is it more relevant to remove content that I've deliberately chosen to see from my feed?

Re: Biggest drop in Facebook organic reach we have seen

#7

Post by jazoom » Mon, Oct 23, 2017, 10:12 AM UTC

caio1982 wrote: post #3

ersiees wrote: post #2

I think this is a great turning point for Facebook and might even bring Facebook back on the map SOCIAL media wise. Since almost all people I know barely use Facebook anymore for communication, because you just don’t see any posts by your friends no more.

Yet they over time created this crucial need of local/small business to have a Facebook page if they want to engage with potential customers and such, but now they change this “contract”.

The truly evil thing here is that page admins are prompted relentlessly by Facebook to purchase "likes", which Facebook makes more and more worthless.

Re: Biggest drop in Facebook organic reach we have seen

#8

Post by stdclass » Mon, Oct 23, 2017, 10:14 AM UTC

AndrewDucker wrote: post #6

IndrekR wrote: post #4

To an outside observer (I do not have a FB account), this looks like a good plan from the FB side. Kind of like GMail inbox categories/tabs. All about reducing the signal (friends) to noise (something you may have liked 3 years ago) ratio. You will still see as many ads, but the content between those will be more relevant. Too bad FB does not offer ad-free account as an option.

How is it more relevant to remove content that I've deliberately chosen to see from my feed?

That's exactly what annoys me about it.

I liked those pages, so I choose to see the content.

Their solution to put it into the "Explore"-Tab, mixed with content of Pages I didn't even like makes it worthless.

Re: Biggest drop in Facebook organic reach we have seen

#9

Post by IndrekR » Mon, Oct 23, 2017, 10:14 AM UTC

AndrewDucker wrote: post #6

IndrekR wrote: post #4

To an outside observer (I do not have a FB account), this looks like a good plan from the FB side. Kind of like GMail inbox categories/tabs. All about reducing the signal (friends) to noise (something you may have liked 3 years ago) ratio. You will still see as many ads, but the content between those will be more relevant. Too bad FB does not offer ad-free account as an option.

How is it more relevant to remove content that I've deliberately chosen to see from my feed?

Is it removed or moved?

Social networks so far are between humans. Removal is bad, categorization to 2..3 subgroups may be good. I guess this is what they are testing.

Re: Biggest drop in Facebook organic reach we have seen

#10

Post by muse900 » Mon, Oct 23, 2017, 10:23 AM UTC

ersiees wrote: post #2

I think this is a great turning point for Facebook and might even bring Facebook back on the map SOCIAL media wise. Since almost all people I know barely use Facebook anymore for communication, because you just don’t see any posts by your friends no more.

Yep its all about memes and 'news' (fake news, dailymail stuff).

I found something interesting on my FB feed. I haven't liked any meme or news pages etc. So I'd get mostly what my friends liked from their liked pages.

Recently I liked an online newspaper. For the past 2 months 4 out of 7 posts are from this newspaper.

It feels like FB knows its a newspaper and its just serving me news, to get me more addicted to it...