91–100 of 122 posts
I'd be curious to see a real comparison between emails that had actually had some effort put into design and plain emails.
I have had a job where they tried to implement emails 4 times. The last attempt is still ongoing and in my opinion destined to fail. They wanted to implement few dozen of auto generated emails with huge content. The task was suspended 3 times, always because of the same thing: cost. Its insanely costly and hard to make a good looking cross platform email. After every suspension there were new design changes to implem…
I have had a job where they tried to implement emails 4 times. The last attempt is still ongoing and in my opinion destined to fail. They wanted to implement few dozen of auto generated emails with huge content. The task was suspended 3 times, always because of the same thing: cost. Its insanely costly and hard to make a good looking cross platform email. After every suspension there were new design changes to implem…
>I worked on it for a bit and i can assure you email clients are the biggest shit. All the complaints you listed are features in my book. The only problem is that they even allow what they do.
It's hard to tell for sure from the blurred out image that the blog post contains, but the "designed" email doesn't appear to have actually made any effort at actual design. It's simply plain text wrapped in boxes with no images other than a logo sloppily dumped on top. I'd be curious to see a real comparison between emails that had actually had some effort put into design and plain emails.
Earlier quoted context omitted.
One way it works better is that there are people, like me, who have noticed that humans who want to talk to me (as opposed to wanting to sell me something) don't send HTML email. So on my private personal account (not the ones I use for important things like banks), all HTML email is filtered directly to /dev/null. That's caught exactly one personal email I'm aware of in ~15 years (I forget exactly when I added that…
> One way it works better is that there are people, like me, who have noticed that humans who want to talk to me (as opposed to wanting to sell me something) don't send HTML email. Except for legitimate automated emails. You know, like email confirmations when creating or updating an account, order confirmations, delivery notices, new login security notices, billing notifications, etc. are often sent in HTML email. I…
Why is why this works, if you have a seperate email account for people, you can then check the email account for companies once a day without missing anything. IMO, it's a great compromise allowing for connectivity without dealing with junk.
Earlier quoted context omitted.
One way it works better is that there are people, like me, who have noticed that humans who want to talk to me (as opposed to wanting to sell me something) don't send HTML email. So on my private personal account (not the ones I use for important things like banks), all HTML email is filtered directly to /dev/null. That's caught exactly one personal email I'm aware of in ~15 years (I forget exactly when I added that…
> One way it works better is that there are people, like me, who have noticed that humans who want to talk to me (as opposed to wanting to sell me something) don't send HTML email. Except for legitimate automated emails. You know, like email confirmations when creating or updating an account, order confirmations, delivery notices, new login security notices, billing notifications, etc. are often sent in HTML email. I…
Can't most of the results be attributed to it simply being different ? If everyone started sending marketing emails like this, then they would start looking like advertisements, they would feel less personal, spam and "promotional" filters would adapt, and you'd be back to square 1. Plus, I very much like the "Promotional" filters for email, both as someone that receives it, and someone that has sent it. Email spam i…
> If everyone started sending marketing emails like this, then they would start looking like advertisements I’m not sure they would. They’d look more like 'normal' emails. Very few people, in my experience, apply any formatting to their personal emails whatsoever, let alone go to great efforts designing a layout, colour scheme, etc. Currently, 'html email' is almost a euphemism for 'advert'; plain text emails are mor…
Outside of technical circles, this isn't really true IME.
I mean, I fought the plaintext good fight for years, but now in the year of our lord 2017, I frequently send emails that include boldfaced headings, indented paragraphs, true bulleted lists, etc., because it improves readability vs. "ocean of plain text" for most people.
Only mentioning it since based on other comments, seems like I wasn't the only one temporarily confused.
Earlier quoted context omitted.
> If everyone started sending marketing emails like this, then they would start looking like advertisements I’m not sure they would. They’d look more like 'normal' emails. Very few people, in my experience, apply any formatting to their personal emails whatsoever, let alone go to great efforts designing a layout, colour scheme, etc. Currently, 'html email' is almost a euphemism for 'advert'; plain text emails are mor…
Remember when websites started to make advertisements that look like articles? How long did it take you to learn what was an ad and what is a legitimate article?
Earlier quoted context omitted.
> If everyone started sending marketing emails like this, then they would start looking like advertisements I’m not sure they would. They’d look more like 'normal' emails. Very few people, in my experience, apply any formatting to their personal emails whatsoever, let alone go to great efforts designing a layout, colour scheme, etc. Currently, 'html email' is almost a euphemism for 'advert'; plain text emails are mor…
>Very few people, in my experience, apply any formatting to their personal emails whatsoever Outside of technical circles, this isn't really true IME. I mean, I fought the plaintext good fight for years, but now in the year of our lord 2017, I frequently send emails that include boldfaced headings, indented paragraphs, true bulleted lists, etc., because it improves readability vs. "ocean of plain text" for most peopl…
So often its primary existence is as a word/PDF file, or in some remote system like corporate Wiki.
The upshot is that anything fancy in the email body is a case of copy pasting and hoping something relatively legible comes out for the people who don't want to download the attachment or click the link.