Earlier quoted context omitted.
Most people forget that with startups, what you are trying to create is a business... the technology behind is only one element to it. It is extremely difficult to do good marketing and sales and they did it. Solve a customer problem while building a healthy business... a success story in my book.
Agree - I think there is a perception that if you build an awesome product it sells itself. There is so much work to running a successful business, especially at that scale. Marketing, Sales, Implementation, Support, on top of G&A, and that's not even touching on HR and retaining employees in a competitive market. There is a reason some people are known as the "business" guys, I think expertise in that area is underr…
Basically I'm in complete agreement with you, and feel this is a hard learned lesson.