Look at the reach of people like Malcolm Gladwell and stuff like his books and podcast, and NPR's Hidden Brain, which subsist on recounting these "surprising studies" and speculating about their profound meaning for society, to gigantic audiences. And they're wrong! Made up ideological BS with the gravitas of 'serious science' behind them.
Power posing, stereotype threat, the bystander effect, implicit bias. So many popular hypotheses have snuck into the popular culture and they are wrong. They're based on fudging numbers and statistics and throwing out results that don't fit the hypothesis. They deserve to be combated in the public sphere. They don't deserve to be shielded to protect the careers of the hucksters.