Article sounds like infotainment to me, made to advertise mattress advertising websites. After reading that article you certainly going to remember their name.
Everything in the article is probably true, however.
The war to sell you a mattress
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Re: The war to sell you a mattress
#12Amazing to see people stumbling upon millions. Most techies are trying to come up with clever technical solutions to try and build an online business. Whilst elsewhere there are people making millions from reviewing mattresses. Or whatever the next accidental hot market will be.
> Whilst elsewhere there are people making millions from reviewing mattresses True, but from what I read, this guy had SEO experience and ranked #1 for "Casper Mattress Review" for many years. In other words he was clever at marketing his site which was stuffed with affiliate links along with 1 on 1 agreements with some mattress companies. Most techies who are coming up with "clever technical solutions" either don't…
I couldn't agree more.
Re: The war to sell you a mattress
#13This article is way too long.
Re: The war to sell you a mattress
#14Amazing to see people stumbling upon millions. Most techies are trying to come up with clever technical solutions to try and build an online business. Whilst elsewhere there are people making millions from reviewing mattresses. Or whatever the next accidental hot market will be.
I don't find it that amazing having worked at large companies and watched middle to upper management do the same.
I try not to play the envy game lest I just self loathe. Luck has always existed. Also, tales like these help keep me humble and I just assume there is a cognitive dissonance and their talents are valuable even if I can't see how.
Re: The war to sell you a mattress
#15This article is way too long.
Agreed.
I gave up when I felt I reached “risk of prolapse” time. Will finish it in another “sitting”.
Re: The war to sell you a mattress
#16What does YC think of companies that make affiliate revenue? Is it a positive or a negative in the VC world?
Has Pinterest moved off of affiliate revenue making?
Re: The war to sell you a mattress
#17The whole mattress industry is a scam. Actual manufacturing cost is $75-$300. Mattresses are even cheaper on Alibaba.
Vacuum-packing memory foam shrinks mattresses for shipping, and now they can be imported easily.
If you really want to annoy the US mattress industry, set up a review site and review sub-$100 mattresses off Alibaba.
(Personally, I have an air bed which cost about $200.)
Re: The war to sell you a mattress
#18What does YC think of companies that make affiliate revenue? Is it a positive or a negative in the VC world?
Personally, I think it's not a terrible way in making some sort of revenue. As long as it's honest and doesn't try to manipulate their potential customers. I'm trying to make some revenue from Udemy affiliation using my Twitter account as it relates to my profile and I don't see why others shouldn't be doing it as well.
Re: The war to sell you a mattress
#19Amazing to see people stumbling upon millions. Most techies are trying to come up with clever technical solutions to try and build an online business. Whilst elsewhere there are people making millions from reviewing mattresses. Or whatever the next accidental hot market will be.
> Whilst elsewhere there are people making millions from reviewing mattresses True, but from what I read, this guy had SEO experience and ranked #1 for "Casper Mattress Review" for many years. In other words he was clever at marketing his site which was stuffed with affiliate links along with 1 on 1 agreements with some mattress companies. Most techies who are coming up with "clever technical solutions" either don't…
Given how much malicious behaviour is often involved in SEO and strong marketing, I'd say a lot of techies try to come up with "clever technical solutions" in order to try and avoid unethical business practices.
Re: The war to sell you a mattress
#20Fascinating read. Who would've thought to roll a massage and ship it? I grew up and still sleep on spring mattresses. No rolling here.