Earlier quoted context omitted.
>The bar is raising all the time as a result. I don't get why it would be that way. Your work's complexity isn't moving as fast as Top Coder, Leetcode, etc., so why is the interview's difficulty pinned to the difficulty on those websites? If you guys are taking on new practices and doing more difficult things, then that makes more sense.
The problem is simply filtering, it sounds like. It's like grade inflation: the better grades all around don't necessarily indicate smarter students overall, but now you have to select them at a higher bar.
I don't follow.
If you have an interview that reflects the daily work and challenges of your business, having a large pool of candidates able to do that work is a good thing. The only reason to peg your difficulty to some independent institution is to offload the trouble of making that technical interview. Your business isn't weird or failing if it doesn't have some percentage of candidates failing the interview.