I loved this article. It is beautifully written, given both the hacking curiosity on display as well as the real-world privacy impact it demonstrates. Most of my family use whats-app and would be mortified if they actually understood most of this. Not saying they would stop using it, as the trade-off is a great social app, but it would make them think more broadly about how the world is changing.
It takes a real turn towards developer centered humor with the opening line "With even more time on your hands than ever before, you go just a bit mad and start...". Great Deus ex Machina type segue into all out yummy tech craziness he relishes out.
It sort of reminds me of gonzo-style journalism. I took a look at their other articles, well some of them, and like their style. I'm not sure if it would appeal to a larger audience, but I liked it.