Holy moly that website does a bad job of describing what they actually do. Apparently you can program the lights and vibrations? I looked up a YouTube video, apparently they can be programmed for notifications from your phone? Marketing team really dropped the ball on this one.
Thanks so much for your feedback! Sounds like we have some things to add to the FAQ! Jewelbots can be programmed just like an Arduino using C++. Real code! Because we believe that kids are super smart (Also, I starting writing C++ at 11).
Kudos for not patronizing them with some awful imitation of flow programming or some neutered scripting language.