"Still in business"? Hell, not only that, their stock continues to go up after bouncing off what appears to be the bottom. Which makes me torn, because despite wanting very much to see Equifax and those of their ilk go out of business, I have a bunch of call options I bought when it looked like low 90s was about as low as they were going to go. I still hold those options (though they're set to expire in about two weeks).
You see, once EFX bounced off its low, I thought I'd catch a "dead cat bounce" with some call options I'd hold for a week and make a few bucks. It's a proven strategy for me, find a company with a scandal, wait a week for it to blow over, make a quick and small profit when it bounces back up. Then unload, because it won't last. Worked for me with United Airlines as one example. But EFX just keeps going up...and up, and I have no idea why. They were always a horrible, if profitable, company. But the Equifax problem isn't even remotely close to being resolved, and yet at the rate it's going it'll be back to pre-scandal prices before long. (Note that I don't believe it will get back to those prices any time soon, but it's trending that way.)
So to answer your question: I don't have a good answer. The almighty market seems to think things aren't all that bad, despite the masses of unpopular sentiment. My best guess is that there are a lot of fingers in that pie (this article being but one example) that don't want to see their source of data disappear. Still can't figure out why that's driving the stock price up, though.