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Microsoft gives up on Windows 10 Mobile

bbc.co.uk

161–170 of 724 posts

Re: Microsoft gives up on Windows 10 Mobile

#161

I was working in Microsoft about 5 years ago and Satya's not lying when they say they tried everything to incentivise app developers. It was a big focus of the company at the time. For keystone apps they tried to partner with developers doing most of the work for them. For more niche apps they ran promotions for students and independent developers giving away free phones etc. But nothing was enough to get over the pr…

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Re: Microsoft gives up on Windows 10 Mobile

#163

I was working in Microsoft about 5 years ago and Satya's not lying when they say they tried everything to incentivise app developers. It was a big focus of the company at the time. For keystone apps they tried to partner with developers doing most of the work for them. For more niche apps they ran promotions for students and independent developers giving away free phones etc. But nothing was enough to get over the pr…

> Most Windows phone owners I know (myself included) loved the design (hardware and software), the customisability, etc. but the lack of apps ultimately made us move to another ecosystem.

From my experience, that wasn't the case. I didn't own a Windows Phone but one of my friends did. According to him, what forced him to move was an overload of animations which became very irritating. I can recall a comment that suggested how Windows phone exploited animations to cover the fact that it was too slow.

Re: Microsoft gives up on Windows 10 Mobile

#164
post #69

I was working in Microsoft about 5 years ago and Satya's not lying when they say they tried everything to incentivise app developers. It was a big focus of the company at the time. For keystone apps they tried to partner with developers doing most of the work for them. For more niche apps they ran promotions for students and independent developers giving away free phones etc. But nothing was enough to get over the pr…

Can confirm. Microsoft offered me $10k and free help with development to port my app.

Years ago, Microsoft indeed paid to have my app written for Windows Mobile. Totally free and hands-off, i just have to agree and it will be done.

(It was in Malaysia, and my website was very popular then.)

Re: Microsoft gives up on Windows 10 Mobile

#165

I was working in Microsoft about 5 years ago and Satya's not lying when they say they tried everything to incentivise app developers. It was a big focus of the company at the time. For keystone apps they tried to partner with developers doing most of the work for them. For more niche apps they ran promotions for students and independent developers giving away free phones etc. But nothing was enough to get over the pr…

Having done my fair share of windows phone app development (8.0, 8.1, 10) I can confirm. Microsoft incentivized app development, and paid top game development companies millions and gave them featured placements for their half-assed windows phone ports.

And then as a regular joe you would actually put in the effort* to get things working well. Then you would watch these bug-plagued big name 3-star ports appear out of nowhere and usurp you on the top free lists and search results due to their favorable placements. And then you would move on to a fairer market, and when microsoft stopped paying them, the big app developers did too (not that they ever updated or fixed the bugs on windows phone releases.)

* Difficult as windows phone was the only mobile platform not supporting openGL in hardware and the top sold windows phones were incredibly low spec.

Re: Microsoft gives up on Windows 10 Mobile

#166

Earlier quoted context omitted.

Your post and his comment do not contradict one another. Or rather, your interpretation of the data in that post is shaky. Consistent with the data presented in that post: -I download lots of one-time-use apps. They're useful, and I won't use a phone without them, and then uninstall them in a week (eg, city specific apps when traveling) - I download lots of special use apps that contribute few app-hours most of the t…

In your comment there are many uses of I . But that isn't how other people generally use their phones - if you can be bothered to look at any data.

The data you provided does not support your claim that that isn't how other people use their phones.

Re: Microsoft gives up on Windows 10 Mobile

#167

I was working in Microsoft about 5 years ago and Satya's not lying when they say they tried everything to incentivise app developers. It was a big focus of the company at the time. For keystone apps they tried to partner with developers doing most of the work for them. For more niche apps they ran promotions for students and independent developers giving away free phones etc. But nothing was enough to get over the pr…

I really would love to see a Microsoft mobile device. My issue was lack of available devices on my carrier, and when I did find them they hardly were competitive with the available Android alternatives. I hope Microsoft does return to the Mobile OS market, but I hope they pull all the right moves off to get real traction going. I still remember having a code to be a Windows developer for free as a student but never h…

Being able to compete is mostly having an app platform on par with iOS or Android. Precisely the point where Windows Phone is lacking. This is a situation I don't see changing, especially not without hardware.

Furthermore, releasing a phone with good hardware at a competitive price point means either losing money to push into the market (which I think MS has done the past few years with their mobile offerings), or having a supply chain to have good hardware at a low-enough price (something which Apple and Samsung already have).

I kinda doubt there will be a good third mobile option again. The choices currently are to target iOS to make money, or Android to reach more users and for most apps there's isn't much point in supporting anything else. Plus, there aren't that many apps built upon frameworks that would allow easy addition of a third build target.

There also doesn't seem to be much point in offering an open-source mobile platform. The partners you need to convince to offer phones with your platform don't care (much) whether it's open-source or proprietary. In Android's case the open-source-ness pretty much only matters for Amazon and a tiny fraction of users that install custom builds. Google has certainly tried to wrestle as much control of the platform back, both for control reasons, and to be able to provide a better user and update experience (Things a hardware vendor won't care much about. They make money when you buy the phone, not when you use it.).

Re: Microsoft gives up on Windows 10 Mobile

#168

Earlier quoted context omitted.

WeChat has done that to some degree. Given that WeChat is basically a platform at this point, one could imagine a WeChat phone coming out in china, bypassing Android completely. Not sure what would be the point though.

A wechat phone would be obvious and I don't know why they don't do it. Remember that Google play and all the other play services are not available in China.

Maybe because it's too risky.

Alibaba wants to do that once, they made a phone[0] (in Chinese) and a operating system called YunOS[1] which forked on Android.

However, that phone was not a success. So eventually they cooperated with phone manufacturers in China to build phones that have YunOS pre-installed rather than build a phone on their own.

After seeing sale counter of those phones[3] (Also in Chinese) though, I don't think they had a lots of fans.

[0] https://baike.baidu.com/item/%E9%98%BF%E9%87%8C%E4%BA%91%E6%... [1] https://en.wikipedia.org/wiki/Yun_OS [2] https://yunos.tmall.com/p/rd169008.htm

Re: Microsoft gives up on Windows 10 Mobile

#169

I was using WP since times of WP 7 and Lumia 710. At that time other options were either super costly iPhone or crappy lagging Android. WP had a fresh look, smooth OS and range of hardware from Nokia. Unfortunately, MS fumbled couple of times with internals while moving to WP 8 and WM 10. In the meanwhile Android fixed the kinks and improved UI. Motorola and Xiaomi improved value for money of Android.

Yeah, a $80-$100 Nokia ran as smoothly as an expensive Android at that time.

Re: Microsoft gives up on Windows 10 Mobile

#170

I was working in Microsoft about 5 years ago and Satya's not lying when they say they tried everything to incentivise app developers. It was a big focus of the company at the time. For keystone apps they tried to partner with developers doing most of the work for them. For more niche apps they ran promotions for students and independent developers giving away free phones etc. But nothing was enough to get over the pr…

>For more niche apps they ran promotions for students and independent developers giving away free phones etc. But nothing was enough to get over the problem of the lack of an initial user base. The one thing MS didn't try to incentivize independent app developers was to eliminate the 30% revenue cut MS would take on the sale of paid apps. I always thought it would have been a good differentiation as there were always…

I recall they announced promotions like that as well. At one point I recall they would auto-cut at least in half for some amount of time if your app was chosen for the front page of the Store.

Since the Anniversary Update last year, sideloading has been enabled by default, too, if you wanted to sell apps outside the store, and that didn't magically attract indies either.

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