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A Closer Look at the $13B Premium Eyewear Market

businessoffashion.com

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Re: A Closer Look at the $13B Premium Eyewear Market

#71
post #70

Earlier quoted context omitted.

How do you pm someone here?

You can't... Typically people put their email address in their profile (if they want to be contacted), though obviously not everyone does it.

And the email address needs to go in the about field if you want people to see it. The email field is only seen by HN Mods. (I think - I'm not a mod).

Re: A Closer Look at the $13B Premium Eyewear Market

#72

Earlier quoted context omitted.

The lack of good designs for non-Luxottica brand frames is appalling. I use a third party eye glass company to order frames + lenses for < $100 and get good quality stuff (but not the best styles). Why are they not able to compete on style and fashion?

Luxottica offered to buy Oakley, and Oakley refused.. said it was never going to happen. So Luxottica stopped distributing Oakley's products in Sunglass Hut, etc.. which deprived Oakley of the majority of it's revenue, causing their stock to crash. Oakley then accepted a buyout offer from Luxottica. So to answer your question, why are there not better Luxottica competitors.. because when someone produces a good produ…

Interesting. I never heard that. I have been a big Oakley fan for a long time because I felt they did make nice lenses and sold them when I worked at a running store in college.

Re: A Closer Look at the $13B Premium Eyewear Market

#74
post #67
post #63

Earlier quoted context omitted.

Gillette doesn't own Walgreens. That's the big difference here.

Does luxottica own Walgreens?

No, but they do own LensCrafters, Sunglass Hut, Apex by Sunglass Hut, Pearle Vision, Sears Optical, Target Optical, and Glasses.com...

Re: A Closer Look at the $13B Premium Eyewear Market

#75

If you're ever in Japan or Taiwan, have some glasses made there. JINS in Japan is ~$120 including lenses, lenses ready in 3 hours. Pick up same day. I heard there's a company in Taiwan with a similar business model as well. They're set up to handle tourists, and will handle duty free as well.

They have free shipping. Hi-index single vision lenses are included in frame prices, https://www.jins.com . JINS PC (blue-light blocking) glasses were an industry marketing breakthrough, selling almost 1 million units in the first year, https://corp.jins.com/jp/en/company/history . Their success prompted eyeglass lens makers to launch blue-blocking coatings, now widely available.

Can anyone shed some light on whether blue-blocking coatings are actually useful/good for you?

Re: A Closer Look at the $13B Premium Eyewear Market

#76

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No, their business model is based on pretending like they are saving you money when they are just ripping off the customer for marginally less with fancy branding like dollar shave club. Look at Zenni Optical and tell me I'm wrong.

Their episode of How I Built This was pretty interesting. They talk about how they initially tried even lower prices but found that below $99, people started to question the quality of the product. That could be marketing in and of itself, I suppose. http://one.npr.org/?sharedMediaId=506455305:506610651

On a similar note, where I live the cheapest Ibuprofen you can buy is $10 for a 20 pack, and it's all name-brand stuff. The generic companies who sell stuff at $2 per pack in other countries tried entering the market and failed, because people didn't trust the quality.

Re: A Closer Look at the $13B Premium Eyewear Market

#77

Earlier quoted context omitted.

> Why are they not able to compete on style and fashion? I am honestly curious if this is primarily a materials, vendor, distribution, design personnel or intellectual property bottleneck.

Prodesign (Denmark) and Modo (US+Japan) have stylish good-quality frames that retail for half the price of premium brands like mykita, ic berlin, lindberg. Unclear why they don't have many competitors. Mykita founder split from ic berlin (screwless frames). If you look at their designs, there does seem to be IP/patent avoidance. Both are comparably priced. There are supposedly cheap clones available, maybe they can b…

I love Prodesign, but yeah they're not exactly competing on price.

Also a big fan of Etnia Barcelona -- they're in a similar price bracket (as far as I know they're independent, but I'll admit to not having researched it)

Re: A Closer Look at the $13B Premium Eyewear Market

#78

If you're ever in Japan or Taiwan, have some glasses made there. JINS in Japan is ~$120 including lenses, lenses ready in 3 hours. Pick up same day. I heard there's a company in Taiwan with a similar business model as well. They're set up to handle tourists, and will handle duty free as well.

You’ll get premium eyewear in India for $150. Though, it will take around 3-5 days to get it after your order. Good quality ones that last would be $60-80.

Re: A Closer Look at the $13B Premium Eyewear Market

#79
post #8

The reason glasses cost so much is because one company owns: (1) nearly all brand name frames including Ray-Ban, Oakley, Prada eyewear, Armani eyewear and so on, (2) nearly all retail stores such as LensCrafters, Pearle Vision, Sears Optical and Target Optical and (3) EyeMed, one of the largest vision insurance companies. Luxottica retail brands: http://www.luxottica.com/en/retail-brands Luxottica eyewear brands: htt…

In Jan 2017, Luxottica announced a merger with the largest lens maker, Essilor. EU antitrust is reviewing, https://www.reuters.com/article/us-luxottica-essilor-merger/... In turn, Essilor has ownership in Shamir, Eyebuydirect, FramesDirect, Coastal, Coolwinks, Costa Del Mar, Elens, Eotica and Foster Grant, https://www.essilor.com/en/the-group/activities-and-distribu... If EU regulators allow the merger to go through,…

I shopped coastal to avoid them, not anymore

Re: A Closer Look at the $13B Premium Eyewear Market

#80
post #64
post #39

Earlier quoted context omitted.

Same question for men's ties (though it's been a while since I've been in the market for one). Expensive ties have attractive patterns, and cheap ones have horrifying ones. But the pattern is effectively software. Is a nice tie pattern truly that hard to create?

My theory is that ugly ties are there to sell the nice (simple) ties. I've had similar experiences with dress shirts as well. Plain nice shirts end up costing more than elaborate designs because that's the one people actually want

I've noticed this a lot in men's fashion. If you want a well made garment not covered in a giant logo/design, it's going to be more expensive.

I always assumed that, when it comes to logo covered clothing, you were getting a subsidized price in return for "repping" e.g. Nike.

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